Trap Ease Answer

Q1 They face once in a lifetime luck means that they argon talking about the potential for profit and growth required fol commencementing tuition to Evaluate the Opportunity-Determine the harvest-time selling point that get out put it as a rivalrous advantage over other products. - involve a survey about customers if they argon willing to pay a higher price for the innovative product offered by the comp either. make Competitive Frame of Reference (customer aw beness-product tonicity-product availability-technical assistance-selling staff) -Identify the marketplace segments (com/mkt3013-practice-2/market segmentation), and select the tar keep segment (market targeting). Advantages of using the Ease-Trap over other competitors product (User Friendly-Child Friendly-Pet Friendly-No Poison-reuse-no clean up)I think the classify is going to write the following mission control We produce a mariner that you could use safer and easier than the tralatitious one, with no risk of catc hing your fingers while loading itI suggest writing the following mission statement we are making innovative pinchtrap that traps mice easily, friend of the surroundings, and good value of money with no risk of exposure for your child.Q2/ She identified the best target market (women) because they dont like the mess or the risks created by traditional mouse traps. This is a good marketing segment to begin with They could try to concenter on Environmentalists as trap-ease is reusable so creates less of a strain on the environment which would make it a very pull outive thing for them, -Animal lovers would love the Trap-Ease mouse trap because it doesnt require envenom or pose the risk of snapping closed on a paw or tongue of a pet. -Corporate Businesses as Food Company would probably like the Trap-Ease mouse trap because of its high quality to a greater extent futuristic image and the fact that it would create as much of a mess, -families which have a kids as trap-ease with no da nger for kids -hospitals-people who live in new cities as mice were spreadQ3/ They had positioned the product by mentioning that it is safer and easier to use than the competitors products (Traps Mice Easily), and that in that location is no risk of catching ones finger while loading it.I think they jakes position the trap-ease as no dangerous for small children at home, Never seeing or touching a unawares mouse a create, fewer waists because it is re-useable, by having an incredibly good customer service team that could deliver operate to their customers that were having problems using the productQ4/ The marketing mix of a company consist of the four Ps convergence trap-ease. determine about five times more expensive than standard trap.Place trap-ease distributed directly through national grocery, hardware and drug chains (retailers) such as Safeway, sellers, Canadian tire, and shoppers drug mart avoiding any wholesaler or other intermediaries. Promotion Trap-Ease had an prom otion budget about $60.000 They are pass $10,000 on advertising, the other $50.000 are spent on travel costs to visit trade shows and to make gross sales calls on retailersProblems Price is very high she could offer a wider range of prices on the different models of their trap in recite to offer more variety Place she was trying to distribute their product through large stores. They can use internet shop (E-shop) as People on the internet are often pity with quality, ease of use, and innovativeness and dont mind spending a little more money to get what they want.It is also a high profit market because it reduces transportation costs and there are no middle man costs promotion she concentrated whole marketing budget on visit trade shows and advertising on chatelaine and other home magazines ,she should promote over the internet for certain on sites and also think about putting out ads on TV. Q5/ Trap-Ease Americas competitor is any company that creates mouse traps competitors i nclude Victor, JT Eaton, Riddex and D-CON who offers both baits and traps.They actually also offer a version of a no touch mouse trap in which you dont have to touch the mouse after you have trapped it. They are selling this for $4.29 which is higher than the suggested retail price for the Trap-Ease mouse trap which is $2.99, which will give trap-ease a pricing advantage. Havahart offer traps which forgivingly catch everything from mice to voles and shrews and are competition for the humane factors of the Trap-Ease. There are also in direct competitor as poisons that are exchange which are a danger to pets and animals as well as the mice they are supposed to kill.Q6/ Swot analysisInternal Strengths Weakness 1/very innovative product and engneered well 2/long life product as it is re-useable 3/with low risk specially for kids 4/highly environmemntal 1/high price 2/low promotion 3/do not detemine good target of market segmentation 4/product oriented schemeExternal Opportunities Thr eats 1/unique product,so it is a high potential market 2/less competitors 1/traditional marketers 2/chemicals and pesticidesNew marketing strategy- 1/targetingThe targeting should have been do within a broader demographic area. Slums, warehouses, go scratch offs, docks, kirana shops, retail stores, restaurant, canteens and cold storages essential(prenominal) be targeted for potential customers. The segmenting must avail wholesalers and the intermediaries too obscure from the retailers. Marketing channels like Toll- cede numbers, newspapers, television, radio and mobile marketing must be employ effectively to target MEN. Pest control companies must be primarily targeted and a joint venture can be planned if necessary. We should target to environmentalists, animal lovers and corporate business. 2/ PromotionsWhen two traps are sold in a single package it might not be appealing to the customers who are jell to experiment. So it should be one at a time. The cost must be manage bug out as low as possible at least for initial days because the customers are dictated to products that are freely available for fewer prices. Here the packaging plays a prominent role. Free samples to the agencies must be initially given so that they get the customers acquainted to the product in order to shoot a good name in the market. There should be mass distribution of the product and free demo services must be provided.The marketing network within the organization must be increased, instead of Martha being the single salesperson. There must be door-to-door salesperson to make the sales effective. The administrative costs must be cut down and more money should be spent in promotional activities like advertising in movie theatres. Showing a demo in the retail shops, approaching government to promote in railways and bus-stands as a social cause and environment savior. A brand ambassador must be endorsed to promote the product in order to attract the customers. Money back prom ise should be made to the customers if the products are make up defective. This way they will gain the trust of the customers. 3/ Using Customers Value TriadThough theres value in terms of quality, satisfaction of the customers from the product is less because of its high price. And proper feedbacks must be taken from the customers as well as the retailers in order to assess the true position of the product. Online booking facilities must be provided sothat more customers can know the details about the product and buy it easily.The cost and communication of the four 4cs concept must be kept in mind. The safety and re-usability aspects of the product must be communicated well to the customers. Retaining customers is very important and that can be done only through quality service. Customers are gods and promises made to them should be kept. They lost an order because of time the management and Matha doesnt seem to get wind from the mistake. The goodwill of the organization is nece ssary for any product to remain for a long time. 4/ preparednessA proper market research is necessary to understand the wants of customers. Timely adjustments must be done based on the marketing environment. There must be a backup plan continuously when the target sales and profits are not achieved. When the sales have gone down in April, the marketing strategy must be immediately changed.The administrative costs must be cut down heavily. Also the reasons for why the product is not bought the second time must be found out and necessary changes made to the product as per customer benefits. Repeat buying will extend only when the services provided are beneficial to the customers. When the trade shows havent bought enough sales, the costs should be cut down there and allocate more money for advertising.Target Group Product Strategy diffusion Strategy Promoting Strategy ControlThe first thing I would do to change Trap-Eases marketing strategy would be to increase the amount of peopl e in their marketing team. Although Martha was probably trying to keep down costs by not hiring anyone for her marketing team she made one important mistake. One of the nigh important things when coming out with a new product is the Marketing because until youve communicated the benefits of your product to the Consumer there will not be sufficient demand for it. Her entry into the market was too small scale and chances are that with such an innovative