Wells Fargo .docx Essays - Financial District, San Francisco

Jarrod Davis February 4, 2018 Salesmanship Prof. Ceesay Well Fargo Scandal You would think that because you bank with one of the four big national banks in the United States, you and your money would be in safe keeping right? However, that is not always the case as we saw in the 2015 Well Fargo Scandal Case. Back in 2008 there was a newly hired personal banker by the name of Yesenia Guitron who saw a pattern in her co-workers opening up accounts for customers without their knowledge or consent. The young woman brought the concerns to management, but of course they were well aware of the scandals, but wanted to sweep it under the rug. She continued to climb the management chain until she was fired for "not meeting sales quotas." After being fired, in an attempt to sue Wells Fargo along with another employee, she lost the case, but sparked a movement for more allegations of malpractice to come forward. Finally, in 2015, the bank was being sued by LA city attorney's office for fraudulent accounts. In order to save face, Wells Fargo settled and now has to pay $ 185 million in fines to the city of Los Angeles, as well as two government agencies, and restitution to customers. Within the last few days the government has put a haul to the growth of the bank until it has satisfied its redistribution of funds to the proper parties. Works Cited Koren , James. "It's Been a Year since the Wells Fargo Scandal Broke - and New Problems Are Still Surfacing." Los Angeles Times , Los Angeles Times, www.latimes.com/business/la-fi-wells-fargo-one-year-20170908-story.html.

Garden Party Essay Example

Garden Party Essay Example Garden Party Essay Garden Party Essay Every year her mother was in charged of the party. But this year her mother told Laura she would be in charge. Laura was scared but approached the task with confidence. She wanted to make her mother proud. Her first task was to find the perfect place for the marquee. The worker men arrived. She wanted to be confident and appear to know the exact spot. After several attempts the one worker man helped choose the spot. His workers started to dig the hole. The man was very nice to Laura. He knelt down to pick a sprig of lavender to meal. This was not expected as she was told that all the working men were from a lower class of man. That they were not smart and never had a heart for them. She found this not to be true. She wished the boys at the dance were nice like this man. Laura was taught that the most important thing about the garden party was the way the flowers bloomed, the bushes were trimmed and to show off the trees. Many things that Laura was taught she is now finding were not true. : The placement of the argue in front of the karakas tree turned out to be the perfect spot for people to view it not the trees. The florist arrived with the Can Lilies. Laura thought it was a mistake since there was so many. But once again she is reminded that her mother wants things to be the biggest and the best. Then Laura goes to her mother to explain why she needs to cancel the party because a man has been killed. Her mother tries to explain to Laura that the death of a man from the down the hill should not make a difference to those attending their Arden party. They come from two different social classes. Laura is shocked and confused, She is not sure that mothers opinion is the best one. But, to obey her mother she chooses to follow along with the party as schedule. When the party was over her father told them about the death of the man down the hill. They decided to have Laura take the left over sandwiches to the family. Laura was nervous walking clown tenure. Seen near people talking Ana crying. Seen wanted to leave and go back home but did not. She went inside and saw the woman and her sister. She went into the room where the man laid dead on a bed. She saw the contentment in the dead mans face. All the garden parties, band music and lace frocks mean nothing. What a huge lesson she learned of what really matters in life. She saw that the things she was taught about people were not true like the worker men and the people living down the hill. She was very positive about life, people and nature. She loved the simple things and the natural beauty in things. Money was not a factor to enjoy life.

Strenght limitation ans challenge of ethically social responsible Coursework

Strenght limitation ans challenge of ethically social responsible business - Coursework Example increases the relationships and independence in all the business sectors and more so in dealing with the customers that are on daily basis generating from the business. Social responsibility issues as well as the ethical concerns are extremely sensitive especially to the managers running the business. Due to some of the pressures they often receive from the groups of interest, public, media coverage, governmental and other legal concerns, the managers ensure that they are solely responsible for any of the developments that are more likely in the social and ethical conducts of their people (Joshua 2000, pg.64). This is commonly challenging especially in the decision making of what and where to apply effectively a certain condition that ought to be in place. If there are any conflicting concerns and situations in the peoples and organizations conducts, then it remains a challenge of where to draw the line and make up for the necessary adjustments of the situation. Social responsibility and the ethical conducts of an individual are thus very important in order to avoid some of the conflicting concerns in ensuring a working business environment. In examining some of the common views of ethics that are standardized in the success of any business, that is how to get to the root causes of the challenges. Diagnosing the strengths that are involved in some of the questionings that involves business and the social ethical responsibility of it is just the beginning of a successful business-working environment. The utilitarianism ethics view whereby an ethical problem is likely to approach the question in considering which of the action course may do the least or rather a good harm. According to John Stuart Mill and Jeremy Bentham, the actions are more likely to categorize in a way that they either make many people satisfied and happy of the outcomes (Bowie 1987, pg.53). Further, they explain that a small number of people could be unhappy but so long as the majority is happy

Critical Reading and Writing in Developing Skills Personal Statement - 6

Critical Reading and Writing in Developing Skills - Personal Statement Example I realized that part of the learning process is the acknowledgment of mistakes and the ability to reflect on the progress of my writing process. Through time, I gained the needed confidence in writing and revising essays, according to detailed instructions, until these comply with the needed requirements. From the time I wrote my first essay, which detailed my worst reading experience, I am relieved that I would never feel embarrassed, nor inept, in exhibiting advanced reading and writing skills. The progress was evident from the lesser mistakes noted by peers and in more positive comments that were noted. I realized the value of proofreading, of developing my vocabulary through the constant reading of diverse discourses, and infrequently seeking the needed support and assistance from the writing center. The course was instrumental in making the journey to a more skilled reader and writer a rewarding and successful endeavor.  I realized that part of the learning process is the ackn owledgment of mistakes and the ability to reflect on the progress of my writing process. Through time, I gained the needed confidence in writing and revising essays, according to detailed instructions, until these comply with the needed requirements.                  

Why is everything made in China Research Paper Example | Topics and Well Written Essays - 4000 words

Why is everything made in China - Research Paper Example China is an industrialized nation and has the support from various aspects such as government for survival in the industry. The trading relationships with other countries are also excellent such as the US traders prefer to have Chinese suppliers because the bulk shipping order’s cost is less which means import from China is cheap compared to other countries. According to the study performed by Booz Allen Hamilton, only those companies are successful that integrate China as the basis of competitive advantage. The improvement in the economy shows that China has a great potential for future domestic sales, therefore setting up factories will facilitate to be a beneficial project for the future. The major domestic industry in China is automobile, which may change in the future (Booz Allen Hamilton Inc, â€Å"Booz Allen/AMCHAM Shanghai Study Finds Companies Adopting China as Both a Growth Market and Manufacturing Hub Are Two-Thirds More Profitable Than Others†). There are ce rtain controversial views such as China is not good in social responsibilities because they make the children work for cost minimization. Hence, the myth is that a company in China is only concerned about the profit and not the society. They do not consider all the 3 P’s that are Profit, People and Planet (Whycenter, â€Å"Why Is Everything Made In China†). ‘Made in China’ products are becoming more famous in today’s world. In this research paper, the benefits of manufacturing units in China have been analyzed with an example of plastic manufacturing unit. The effect of the economy and environment are examined to understand the reason for building manufacturing units in China. The integration of all economy implies globalization, hence the increase of ‘Made in China’ products are affecting the world’s economy. The economy of China and other countries have been analyzed to understand the impact in other countries. Every company fo cuses on cost minimization to increase the profit margin. The labor cost in China is a factor to be taken into consideration for the labor intensive companies such as clothing, footwear and others. In order to reduce cost of production, companies generally look to shift to China for establishing manufacturing units. There is a potential growth in China but the question arises whether it is sustainable or not. In this context, the future prospects in China are identified. Benefits and Reasons for Manufacturing in China China has emerged as preferred destination for setting up of manufacturing units due to certain advantages that are present in the country. The labor cost is less in India and Africa. However, to build a plant in developing country a few infrastructure facilities such as electricity, technology, telecommunication, financial infrastructure, government cooperation and others are essential to be considered. In this case, China is advanced than India and it is incomparable with Africa. Hence, China provides the advantage of cheap labor and adequate industrial infrastructures. China is perceived as the huge potential market thus it encourages the potential to build the operations in the country. Certain examples of reasons as well as benefits of manufacturing in China are: Reduction in cost of Direct Labor, Overhead and Material Cost Indirect Engineering, Marketing, Financial Labor & Transactional Cost is reduce. Supply chain logistics & service are made simpler to Asia’s customers Center for Material Sourcing throughout Asia for Domestic and China Production

Established Brand In Highly Competitive Indian Market Marketing Essay

Established Brand In Highly Competitive Indian Market Marketing Essay As there are other strong players like Britannia, HUL, Knorr etc. in the market for branded packaged food, it is imperative for ITC to implement sustainable marketing and operations strategies to gain a competitive advantage and rapidly grow its business share. In order to attract new customers and to retain existing ones a new plan is proposed for ITCs Sunfeast to launch brown bread, as growing health concerns and WHO identifying the high level of sugar, salt and preservative found in biscuits as harmful might affect the brand in near future. The SOSTAC (Situation, Objectives, Strategy, Tactics, Action and Control) framework will be used to understand the companys marketing strategy. Differentiation in terms of product marketing can be useful for Sunfeast as it already has its presence in the FMCG market, a study of existing strategies of this brand in the FMCG market can help draft new marketing strategies for the future. Identifying the strengths of ITC in utilizing its already existing market for product marketing, distribution and also its operations strategies implemented to create brand positioning is important in formulating a new strategy, to achieve its goal of sustainable growth through increased revenues and higher profitability. Detailed understanding of the activities required for the successful implementation and their operationalisation for launching brown bread can be found in the Gantt chart. 2-Introduction As a marketing consultant, this report will aim to exhibit current marketing and operational strategy to implement a sustainable marketing and operations plan that enables Imperial Tobacco Company (ITC) brand of Sunfeast Biscuits to enhance value for its customer and in the process increase its revenue share and profitability The report will demonstrate the ability of Sunfeast to launch brown bread in fast moving consumer good market (FMCG) of India to generate sustainable revenue and value for both customer and the company, by suggesting meaningful changes to its current marketing and operational strategy. 2.1 Objectives Critical evaluation of the current and revised Marketing Strategies In detail, planning of one specific, and new, sustainable initiative, and its marketing/operationalising, to both current and new customers Provide detailed understanding of the activities required for the successful implementation and their operationalisation Justify how both Marketing and Operations must integrate strategically and drive this initiative for sustainable customer value. 3-Analysis The current situation Company Background Sunfeast biscuits ITCs brand in the FMCG segment in the branded and packaged food was initiated in July 2003 with an aim to capture the biscuits market and it has been successful in expanding its foray into a range of biscuits and bakery products. According to business standard (2009) the brand has been catering to all segments of the market with variations in its products to help differentiate itself from other brands like Britannia and Parle. Among the other range of products like tobacco, cigarettes, personal care and stationary, the company has is well diversed portfolio in branded food segment that include staple food, biscuits, snack food, ready-to-eat food and confectionery with over 170 different products under 6 brands. In 2005 Sunfeast diversified into food segment with Sunfeast yippee noodle and pasta to gain sustainable competitive advantage over its competitors like Maggie (Nestle),Knorr (Galaxo Smith Kline) Hindustan Unilever Limited (HUL), utilising a well established distribution channel that has been created by huge tobacco business. Sunfeasts key products are : Sunfeast Milky Magic ,Sunfeast Marie Light, Golden Bakery ,Dark Fantasy, Dream Cream, Snacky, sweet n salt, Nice ,Sunfeast Benne Vita Flaxseed Biscuits ,Sunfeast Special. (Sunfeast collection -source -itcprtal.com) 3.1.2 PEST ANALYSIS FOR SUNFEAST Political Rapid development programmes, facilitation of increased FDI. Larger centralized wholesale markets (Chengappa, 2011 p.1). Support for competitive markets. Tax relief for international firms, incentive to develop in India. Strong technological focus in order to present to the global economy, India as a technology hub. Greater liberalization in the markets (Market research, 2010 p.1). Economic Rising consumer spending in India, Indias income will triple over the next three decades (McKinsey Global, 2010 p.1). Fifth largest consumer market Predicted to be the second largest economy by 2050 in the BRICS study (Wilson and Purushothaman, 2003 p.19). Declining poverty Greater infrastructure developments, allowing for a greater output of goods. Shift from rural spending to the cities, predicted that by 2025 cities will have 62% of the countrys appending power. Rise in supermarkets. Social Desire for healthier produce. More globalized tastes influencing the range of food produce available. Greater product ranges, in line with consumer expectations for an increasing amount of variety. Increased affluence is re-shaping consumer desires. Focus on international brands and goods. Technological Advances in technology to improve production and operations management. Links with total quality management in which a focus is created on long=term relationships in order to improve production. Rapidly developing market, rate of change is fast and thus, technological improvements will result in a more innovative culture for the firm. Technology facilitates greater quality control. SWOT ANALYSIS FOR SUNFEAST Strengths ITC is one of the worlds most reputable companies Market capitalization to the value of $18 billion Diversified product portfolio, which results in a spreading of strategic risk. Sun Feast has a strong brand image, which connotes happiness and pleasure. Growth rate of 53%. Focus on experiential marketing in which, the emotional aspects of the brand are highlighted. Diversification within the product line, presence in all types of biscuits categories. Strong focus on healthy products, kid friendly goods, which mothers will purchase. This is in line with the changing social environment. Strong brand image and high levels of customer loyalty. Successful move into the savory market. Production of noodles and pasta. Key focus on operations management in order to ensure minimal waste and efficient production. In line with lean manufacturing. Inherent focus on marketing, customer focus and a need to be reactive and adaptive to change. Weaknesses The business continues to use its original trading name Imperial Tobacco Company this could result in negative connotations with the brand and it is difficult to find a link between tobacco and Sunfeast goods. Company is inherently dependent on its tobacco products, as such this accounts for 47% of the firms revenue. Thus, the company is likely to experience future criticism due to the health associations with smoking. Lack of focus on sustainability and corporate social responsibility this is an area which could differentiate the company in the future. Failure to treat staff as an intangible resource (Henry, 2007 p.32). Opportunities Further expansion into the savory market Differentiation strategies in order to gain a competitive advantage (Henry 2007 p.42). Future strategic vision in order to discern trends in the external environment. Internationalization of product range. Utilise innovative strategies in order to leverage sales. Long-term strategic vision to turn the company into Indias premier brand. Opportunity to increase market share Threats Increase in both domestic and international competition. Emerging consumer society could result in greater buyer power. Is being a diversified conglomerate the most beneficial strategy formation? Negative association with the parent company. 3.1.4 ANALYSIS OF SWOT AND PEST A review of the external environment facilitates an ability of the firm to discern trends, which, can then be translated into a strategic vision. To ignore the external environment is to be unfocused, and a in a market as rapidly developing as the food retail market, this could result in a decline in profits for the firm. From a resource-based view of strategy (Wernerfelt, 1997 p.6), it can be seen that ITC are able to utilise their strengths to respond to the market. For example: the company have a strong brand image, and it is this brand image, which has supported the development of the firms diversification strategies. The very move into the production of biscuits has been allowed due to high levels of customer loyalty and recognition that the brand represents quality. This will in the future facilitate the firms diversification into other markets, such as the launch of brown bread products. Finally, consideration must be given to the huge potential, which the domestic market hold s for Sunfeast. India is developing at a rapid rate, and as mentioned has gained increased attention due to the publication of the BRICs study, as such it is important for the firm to further establish themselves in their own domestic market, before tapping into the potential of international markets. Such advice is given due to an influx of international firms, who may produce a more competitive environment, which Sunfeast must be well equipped to respond to. 3.1.5 STP ANALYSIS OF SUNFEAST Segmentation is an adaptive strategy, and as such it consists of a separating of the market with the intention of selecting one or more market segments, which will facilitate the ability to match marketing mixes to specific market needs. Through such a strategy Sunfeast will be able to gain a competitive advantage, and this is something, which as noted by Porter (1998p. 231) has a powerful effect on competitive advantage because it shapes the configuration of the value chain. By understanding consumer needs, Sunfeast will be able to specifically meet their needs and expectations, and therefore, added value results. Thus, at present Sunfeast can be seen to carry out large amounts of market research. This is something, which provides the firm with an ability to position themselves in the market successfully. They are able to segment their consumers based on their needs, for example: families, affluent single consumers, elderly consumers, those with dietary requirements etc. As a result, Sunfeast have several ranges, and this has resulted in them developing their market share in a steady manner (current market share 10%). By focusing on the specific needs of the consumer, Sunfeast are able to provide higher value to their consumers. From an economic perspective, it can be seen that firms create monopolistic market conditions through the utilisation of various curves of demand for a specific product category (Ferstman and Muller, 1993). Thus, in line with Porters five forces model, it can be seen that specific market segmentation lowers competitive forces through the creation of submarkets, and a more focused marketing approach. With regards to positioning, Porter (1998 p.42) noted how a firm must either follow a strategy of cost leadership or differentiation. To follow both is to have an unfocused strategy, and thus it can be seen that ITC through their Sunfeast brand target the mass market through a strategy of cost leadership. By targeting the mass market the firm are able to target to the needs of a large group due to a variety of product lines. This in turn produces higher revenues and results in greater profits for the firm. CURRENT MARKETING AND OPERATIONAL STARTEGY OF SUNFEAST Establishing a new brand in highly competitive Indian biscuit market was not easy for Sunfeast, especially when its an unrelated diversified venture. In 2003, ITC forayed into this market; everybody doubted its ability to launch a successful brand in biscuit market. According to Business Standard (2008) ITCs ability to gain competitive advantage by utilising its competences like highly organised distribution channel and brand building capabilities has helped establish itself as a serious FMCG player. Economic times (2009) states that Sunfeast holds 9-11% share of this market. Careful brand building and heavy and innovative promotion has helped Sunfeast position itself as a dynamic and exiting brand. Being a convenience good, Biscuit industry requires constant innovation so that value can be provided and sustained for both customers and shareholders. Innovative products like orange marie and milk glucose biscuits aim to provide that extra value than can edge Sunfeast over its competitors. In 2003, Sunfeast was launched with innovative six varieties of biscuits. Primarily the product, which has been taken as a teatime snack, has encountered a wild transformation with new innovative flavors of Sunfeast. The core strategy of its products has been new taste, something fresh and 4 biscuits equal to 1 roti did wonders. The excellent promotion and advertising policy like Sunfeast Open and Hara Bano campaigns helped the product and created awareness among people. Market Share Breakdown  -The Indian biscuit industry is dominated by brands like Parle, Britannia and Sunfeast. The company set up and integrated food manufacturing facility in each region that gives them advantage when it comes to distribution and packaging. The company leverages its excellent distribution and supply chain management system that has made sourcing from farmers very easy, 4 lakh display rack is a by product of combining both its mark and operation network. ITCs Sunfeast packaged food has high quality and safety measures with its manufacturing units being accredited by third party for Hazard Analysis Critical Control Points (HACCP) standards. Also, ITC has RD centers with product-specific technology cells (PTCs) which cater to the business through market intelligence, product testing and Product Quality Rating System (PQRS) services, Prototyping services through advanced pilot plants, flavor and fragrance development services, periodic audit of factory quality systems and Product Knowledge and Training Workshops. It also collaborates with national and international RD institutions to continuously improve its RD facilities, key processes, products, services performance (www.itcportal.com) TV commercials along with print media are prominent in Sunfeasts advertisements. Celebrity endorsements, children, advertisements revolving around the theme of happiness with a smiling sun as logo, event sponsoring like The Sunfeast Tournament for Tennis, etc. are the promotional activities that the brand engages in (Angshu, 2009). ITC has been investing 35-40% of its turnover from the biscuits segment for advertising and promotion which amounts to about Rs 115-120 crore which is much higher than the 10% investment by leading player, Britannia (rediff.com, June 28, 2006). RECOGNIZED RISKS As mentioned, Sunfeast provides a large selection of different products in packaged food segment, in order to maintain its competitive positioning in the market Sunfeast is continuously increasing its product range. Hence there is a lot to pressure on its marketing department to be dynamic and proactive. New communication strategy is required to reach ever demanding and price wise Indian consumers. Therefore, company cannot rely on same marketing and operational strategies to stay competitive especially when huge global giants like Galaxo SmithKline (GSK) and United biscuits are ready to take on Indian market. Growing health concerns regarding effects of packaged food on kids has not helped the company as majority of the products are targeted towards kids. World health organization (WHO) has identified the high level of sugar, salt and preservative found in biscuits as harmful for kids. Therefore, company has to come up with products that are free from artificial stuff and at the same time is health option rather than just being a snack so that value can be added and sustained for its customers and shareholders in long run. PROPOSED MARKETING PLAN In order to minimize level of salt, sugar and preservative and yet improve value for the customers, Sunfeast can introduce brown bread which is rich in anti-oxidants like magnesium, iron, selenium etc. Brown bread rich fibre content acts as a bowel stimulant and prevents digestive problems and constipation. Brown bread has zero calories and it is very good for health. According to (hdfc.com) there are about 75000 bread manufacturers spread all over India including some of those operating from even residential premises. South India consumes 32 percent of the total bread produced in the country followed by north which consumes about 27per cent, west 23 per cent and east 18 per cent. The total bread production in the country is estimated to be 3.75 million tonnes annually growing at a rate of about 6 per cent. Sunfeast will need to have manufacturing units in all four regions to keep quality and freshness. The key driver that indicates vast scope for consideration of nutrient enriched brown bread is the encouraging trend among of population of lower and middle class to consume nutrient rich bakery products. According to a survey conducted by times of India (2010) bread consumption during breakfast is finding popularity among Indians, replacing traditional Chapattis. This initiative will help Sunfeast gain 2-4 % share in first year and in the year two can company will plan to target wholesale market by supplying Kfc and McDonald direct which will help generate extra revenue and contribute to grow overall revenue of Sunfeast by 4-6% in year three. Sunfeast has a core strategy of providing healthy products at basic price and our proposed plan is in line with overall business strategy. 3.2.1 SOSTAC FRAMEWORK The SOSTAC framework will be used to discuss the marketing strategy for Sunfeast brown bread. This framework helps evaluate the brands position in the market along with identifying ways or options of how to position it in the future (Smith, 2003). SOSTAC- a generic framework for e-marketing planning 3.2.1.1 SITUATION where are we now In order to analyse the current situation the TOWS matrix will be used as below: TOWS MATRIX FOR SUNFEAST External Opportunities: 1-Long-term trend of consumers purchasing healthier goods. 2- Expansion of diversified product ranges. The opportunity to use brand image to further the business portfolio of the group. 3- Increasing consumer spending, more affluent market. 4- Rise in supermarkets allowing for products to reach a greater mass market External Threats: 1- Global economic crisis causing a strain on consumer income. 2-Rise in social concerns, linked to negative connotations with the parent company image. 3-Increased domestic and international competition. ITC must focus on the creation of submarkets and a focus on diversification strategies. Internal Strengths: 1- Trusted brand image, this is linked to higher levels of customer loyalty. 2-Strong, reputational brand in India. 3-Infrastructure development in India. 4-Strong customer focus and a development of the marketing mix. SO strategies: 1-Strong organisational culture, focus on innovative measures. 2-Expansion of product ranges to spread risk and target a larger mass market. 3-Rise in e-commerce, online supermarkets allowing a greater access to markets. ST strategies: 1-Intangible focus on staff. Greater training and development in order to ensure strong supplier relationships and consumer relationships. 2-Differentiation in order to overcome competition. Internal Weaknesses: 1-Confused brand image, no clear link between tobacco and biscuits. 2-Issues with quality control, returned produce. 3-A need for a clear strategic focus. WO strategies: 1-Clear displays of product ranges. 2-Changing the image of ITC in order to present one clear dedication to a specific product range. WT strategies: 1-More customer orientated relationship. 2-Focus on added value for the consumer; experiential marketing will enable a greater ability to link to consumers. 3.2.1.2 MARKETING MIX OF SUNFEAST -7PS The marketing mix of sunfeast has helped it grow 28% in the last quarter. Figure On next page 3.2.2 OBJECTIVES Where do we want to go The objective of introducing Sunfeasts brown bread will be discussed in details below using the SMART model. Specific Greater focus on training programmes for their staff. This will promote the intangible nature of their staff, which in turn will contribute to a competitive advantage. This can be developed within 1-2 years. ( Continued-next page) Focus on strong relationships with the consumer and suppliers. This will increase the quality of the goods being released and will ensure a greater reputation. Continued development on product ranges greater diversification. Launch of a brown bread range. Measurable Feedback systems can be developed to review the financial benefits associated with a greater development of strong relationships with suppliers. Feedback systems from which consumers can give their opinions and input into new product ranges. Achievable ITC has an established recognition as a strong and developed brand. As such it can be seen that the firm have already many provisions in place, which will ensure the achievability of the objectives. http://www.itcportal.com/shareholder/annual-reports/itc-annual-report-2010/images/page39-1.png(The Stockholm challenge award 2006 ITC e-chaupal winner) The firm has strong resources and capabilities. As such it is these resources, which will develop an achievability of the objectives. Realistic The objective to build stronger relationships with both suppliers and consumers is realistic as it is in line with the culture of the firm. Furthermore, it can be seen that the development of new product ranges, is in line with the innovative culture of the firm. Large and experienced workforce. Timed A detailed breakdown of time required to complete this objective can be found in appendix 1. 3.2.3 STRATEGY How do we get there? Strategic vision is seen as the long-term direction of the firm. A focus on a vision is needed and as such this will develop the organisational culture of the firm (Wilson, 1992 p.18). ITC have a strategy, which is customer focused, and in turn this has resulted in a development of ranges, which are specific to consumer needs. Segmentation of the market can clearly be identified as the family market, and the more affluent single market. Thus, a clear differentiation exists between milky family biscuits, and luxury chocolate biscuits. Even better understanding of market segmentation, targeting and positioning is needed for future success. The launch of a brown bread product range requires a greater understanding of the market, and thus a combination of internal, external and customer analysis will contribute to the development of a strategy which is customer focused. 3.2.4 ACTION Who is responsible for what and when? ITC need to conduct in-depth customer research in order to find out whether customers have a desire to eat brown bread, and whether they would purchase such a good, and if so at what price. Pricing strategies are vital, and as such it can be noted that the price point of the product must be correct. Furthermore, due to it being a new product launch, the company must ensure that quality is assured. This therefore promotes a need to focus on marketing strategies and in particular the need to promote experiential marketing (Schmitt, 1999 p.53). The product range can be tried by consumers, and can result in the development of a customer base before the official launch of the product. The company must focus on building an image, and developing an emotional link between the consumer and the product. Table below (Source: Sustainability Report 2010, 2010, pp 30, 31) represents the stakeholders roles and responsibilities at ITC: Stakeholders Role Task Shareholders Ensure continued profitability and growth, communication and investor servicing. Corporate website is made available to inform and serve the shareholders with a direct response email too. Also, the Chairman meets the shareholders at the Annual General Meeting to address and provide clarifications through an open dialogue. Customers Share needs and aspirations for products and services during customer engagement process. Market surveys, personal contacts, customer satisfaction surveys, joint development and improvement projects, discussions of quality, cost, etc during customer engagement process. Employees High levels of performance to strengthen organizational efforts for competitiveness. Through workplace interactions, talent recognition programmes and employees/Manager surveys, employees are engaged to remain globally competitive. Farmers Form part of the value chain. Improve quality of agri-based raw materials sourced from the farmers by partnering with them while ensuring improved productivity, assured markets and better price realization. Suppliers Have a critical role in the value chain as they have the capability to provide quality products and services. During the supplier engagement process, supplier concerns like cost of materials, timely payments, variability in demand, capacity improvements, etc. are discussed and compliance to standards are ascertained. Community Responsible for the social performance of the company as part of its vision for inclusive growth. Community need assessment surveys in and around the operating units to provide support. Government Regulatory and public policy frameworks through industry bodies. Best-in-class practices adopted by proactively interacting with Government Regulatory authorities. 3.2.5 CONTROL How do we keep track of progress? Planning and control are inherently linked and are a necessary part of any marketing plan. Control is a fundamental management activity, and as such it can be seen that there is a growth in strategic management literature (Jaworski, 1988 p.23). At a strategic level it can be seen that the firm must track progress in a manner, which contributes to both the short-term objectives and long term goals of the firm. Feedback systems are vital, and as such it is important that SMART objectives must be considered in a manner, which can be controlled. 3.3 OPERATIONAL CHALLENGES AND PLANS TO OVERCOME THEM. There are operational challenges associated with the development of a new production range. At present the firm produce largely biscuits, however, recently have made moves towards the production of pasta and noodles. Therefore, the firm has the ability to change their production lines in order to facilitate the production of brown bread. Importantly, any change to the organisation has to be linked to change management theories (Hayes, 2007 p.12). And, as such it can be seen that the work of Kotter (1996) must be followed to ensure that the change is a smooth process. Change must be communicated in a clear manner, and most importantly the firm must project that the introduction of a brown bread product range would result in greater opportunities for the firm. 3.4 STRATEGIC INTEGRATION OF MARKETING AND OPERATIONS There is an inherent need for an integrated marketing mix. Furthermore, it is important that any marketing techniques are inherently linked to the operations of the firm. This integration will ensure that a smooth image is presented to the consumer, and such a clear brand image will link to higher levels of customer loyalty. There is a need for the two departments to work together, largely due to the fact that production will vary depending on what the marketing department dictate. The integration of the two will focus on much more than just supply and demand, and will focus on an improved organisational culture (Pickton and Broderick, 2008 p.19). 4- CONCLUSION In conclusion, in relation to the SMART objectives it can be seen that the launch of a brown bread product range would be in line with changing consumer demands, and would be aligned to the projection of the future financial figures. ITC must focus on the provision of product ranges, which are targeted to the needs of the consumer. Healthier demands, and a focus from the government on healthier and outdoors activities, drive the market for healthier produce such a brown bread. By showing the consumer the benefits of the brown bread, they will be able to tap into a differentiated market and gain a competitive advantage.

Japanese Art Essay -- Japan Artistic Arts Japanese Essays

Japanese Art Japan’s Art, although sometimes over looked has evolved through many different periods. Its simplest forms in the Archaic period and last on its more complex period the Ego Period. Even though some skeptics believe that Japanese art can not compare to the art of the Greeks or Romans. Japanese Art yet simple is refreshing and has left Japan with wonderful shrines, paintings and traditions. The periods of Japanese art are the Archaic, Ask, Heian, Kamakura, Askikaga and the Ego periods. Each Period has taken Japan to a new level of art. Starting with the Archaic period, Japan was a prehistoric society where its art consisted of well crafted vessels, vases, and tools. Most vessels and vases were constructed to look like they were surrounded in rope but in reality it was part of the ceramic and clay pieces. They lived in pit dwellings with thatched roofs on bamboo stilts. The Japanese did however build shrines in this period. These shrines were consisted of many buildings and were concentrated around a central axis. The symmetrical system was off set by a gate and a building were only the deity could dwell. The most famous of these Shrines is the Ise Shrine. This shrine is 55 yards by 127 yards and is completely fenced in. The Shrine is also made entirely out of wood! With the building of shrines the Japanese moved into a new period, the Asuka period. The religion of the people changed to Buddhism which also cha...

Jollibee Foods and Corporation Essay

Jollibee Foods and Corporation have a good mission/vision statement because it is possible, reachable and curative. There are lots of people, when they are having difficulties; their hobby is to go to a place where they can eat plenty of foods to avoid thinking about their problems. It may help problematic persons to become happy even just for a while. Also, Jollibee is well-known to most Filipino children with it’s ‘’Be Happy’’ trademark. It really attracts people due to the fact that you may really feel happy every time you hear it or even see it. That’s why, aside from the children, even teenagers, adults or I may say the whole members of a family would love to come and eat at Jollibee. The company did well with its mission and its existence is really worth it. However, Jollibee’s vision statement is doing well too. With Jollibee’s rapid growth, it had reached Filipino workers in some other part of the world like United States and Hong Kong. Jollibee then offers Filipino foods instead of the usual menu such as burgers and fries so that Pinoy customers will overcome their loneliness of being far from their country land where their love ones are. The company did a great job because Jollibee is well-loved by the Overseas Filipino Workers (OFW) until now. So as to compare with any other top brands, Jollibee emphasized ‘’happiness’’ that made them as one of the leading fast food chain in the Philippines.

Free Essays on Stimulation

â€Å"Promises To Keep† â€Å"Promises to Keep,† written by Katherine Karr offers encouragement and advice to families who have to put loved ones in nursing homes. Few are prepared for the shock of the placement into the institution, and families are not aware of the emotional effort needed to put forth so that that elderly feel comforted and maintain dignity throughout this vital change. Katherine explains the process through first hand experience with her grandmother. These care facilities provide the duty of looking after elderly persons who can no longer take of themselves or by their family. The role of families in nursing homes should be to â€Å"oversee and share equitability in the nursing home experience† by working cooperatively with staff. Yes, this staff is genuinely nice but they are paid to be like that, nothing can replace love between family members. The family must find the right nursing home by determining the amount of financial resources available, which will determine the status of the nursing home. The five methods of financing nursing homes are personal financial resources, private insurance, veteran’s benefits, Medicare, and Medicaid. Guidebooks usually help a family determine this. From here on you must place the elderly person’s needs above your own to ensure them dignity and care. Karr’s grandmothers life was dedicated to family caring until it came time for the family to care for her. The last years spent in a nursing home were unexpectant to her grandmother but accepted due to her age and family devotion to comforting her. Nursing homes receive a lot of bad press, but efficiency and care should be an obligation. What Karr learned from this was that â€Å" the special emphasis on the emotional, physical, mental, and spiritual needs of a fragile population need to be addressed and she hopes this book will help future people faced with the challenges of nursing homelife.† Deterioration of the elderl... Free Essays on Stimulation Free Essays on Stimulation â€Å"Promises To Keep† â€Å"Promises to Keep,† written by Katherine Karr offers encouragement and advice to families who have to put loved ones in nursing homes. Few are prepared for the shock of the placement into the institution, and families are not aware of the emotional effort needed to put forth so that that elderly feel comforted and maintain dignity throughout this vital change. Katherine explains the process through first hand experience with her grandmother. These care facilities provide the duty of looking after elderly persons who can no longer take of themselves or by their family. The role of families in nursing homes should be to â€Å"oversee and share equitability in the nursing home experience† by working cooperatively with staff. Yes, this staff is genuinely nice but they are paid to be like that, nothing can replace love between family members. The family must find the right nursing home by determining the amount of financial resources available, which will determine the status of the nursing home. The five methods of financing nursing homes are personal financial resources, private insurance, veteran’s benefits, Medicare, and Medicaid. Guidebooks usually help a family determine this. From here on you must place the elderly person’s needs above your own to ensure them dignity and care. Karr’s grandmothers life was dedicated to family caring until it came time for the family to care for her. The last years spent in a nursing home were unexpectant to her grandmother but accepted due to her age and family devotion to comforting her. Nursing homes receive a lot of bad press, but efficiency and care should be an obligation. What Karr learned from this was that â€Å" the special emphasis on the emotional, physical, mental, and spiritual needs of a fragile population need to be addressed and she hopes this book will help future people faced with the challenges of nursing homelife.† Deterioration of the elderl...

World Civilizations Essays

World Civilizations Essays World Civilizations Essay World Civilizations Essay Ancient world civilizations date back from 3500-500 BC. Some of the early ancient include Egypt, the Roman Empire, the Baghvad Gita, Mesopotamia and Deities of Warriors to mention a few.. Research conducted by scholars indicate that civilizations did not begin in the west as most people believe. As a matter of fact ancient civilization began from the northern desert and the Mediterranean regions. Civilization was not an event but a process. It therefore did not happen spontaneously but took length of time.There are various ancient civilizations as already mentioned which include Egypt, Mesopotamia, Warriors and Deities in the Near East, India’s Beginnings, Ancient China among others.   This paper focuses on each one of them analyzing how each was established.The history of ancient Egypt was characterized by fascination. Egypt is actually of the ancient establishments that may be said to have been rich in civilizations.   Some of the memorable fascinations that characterize Egypt’s civilization included; the pyramids, the sphinx, Chariots of the Gods, writings wall paintings and a whole lot of works of art.   These among others help us understand the style and way of life in ancient Egypt including their way of life. The geographical location of Egypt is north eastern of the African continent. It took slighting above 300 years.   Civilization of ancient Egypt was also characterized of control of resources both human and natural.   Other activities included irrigation, mining of minerals, trade and military ventures.Mesopotamia is also another ancient civilization whose geographical location is between two rivers known as Tigris and Euphrates.   Mesopotamia is actually said to be the first world civilization among all other ancient civilizations.   Some major activities that characterized ancient Mesopotamia included construction of levees to control destructive flooding.   Irrigation using canals was also very common.   History ha s it that the southern part of Mesopotamia came to be known as Sumer and thus the residents were known as Sumerians.   The Sumerians had civilized systems of administration where they organized themselves in city states.   Their place of worship was known as Ziggurat and only priests were allowed since it was a sacred place.   Every city state had at lease one temple.   Other characteristics of ancient Mesopotamia included was an ancient form of writing known as Cuneiform and Stylus which was instrument made from reed which they used to write. Young boys also attended a school known Edubba after which they graduated to scribes.Also classified among the ancient world civilizations is China whose history of establishment dates back to 15th century BC.   The major characteristic of this ancient civilization is the writings which looked like turtle shells. However China is known to have experienced political instability. This may have been as a result of the various dynasties that constituted the whole Kingdom.   Originally ancient China was made up of city states which later grew to dynasties.   China administration was based on dynasties until recently.In the Near East the Major characteristic was warriors and Deities.   The warriors were considered stronger active and more hardworking than other people.   There were gods who facilitated the success of war. In conclusion every ancient civilization had some features which characterized its establishment.   However, as noted all civilizations took quite a process.   All civilizations have however changed and most of them are now modern.

War on Terror Essay Example | Topics and Well Written Essays - 750 words

War on Terror - Essay Example One of the most negative instances of the "War on Terror" occurred at Abu Ghraib prison in Iraq, as the reader finds out in John Barry, Mark Hosenball and Babak Dehghanpisheh's "Abu Ghraib and Beyond;" many detainees, suspected terrorists, and Taliban fighters, were tortured by U.S. soldiers in an effort to extract information. The instances of torture were photographed and eventually made their way to the press and widespread viewing around the world. In the ensuing session of finger-pointing as to who was responsible, the soldiers who committed the acts claimed to have been told to do so by their superiors; their commanders denied having instructed them to humiliate the prisoners and torture them. The end result was that the soldiers were punished, Donald Rumsfeld's credibility was decimated, and the Islamic world became enraged at the American treatment of the prisoners. The names of the worst "interrogators" are given in the article, for they often stripped and tortured the inmates, rather than simply interrogating them. It is commendable that the article is not written in a way that condemns Lynndie England (one of the stars of the illicit torture photographs), but it points the blame higher to military officials, with being overt in doing so. Given the timing of the article (soon after the torture incidents, in the spring of 2004), the authors of the article show quite a bit of restraint in reporting the events at Abu Ghraib. Unlike most of today's reporting, the article is written in a matter of fact manner, without a lot of the leftist rhetoric found in today's reporting of the war (or anything having to do with George W. Bush). Additionally, it should be noted that in 2004, it was considered un-American to take the U.S. military to task on their behavior in the Middle East. This article shows a great deal of bravery by the authors, for the res ponse to the piece could have been quite negative.

Anode materials in Li-ion batteries Research Paper

Anode materials in Li-ion batteries - Research Paper Example Moreover, future development requires different ways of improving the anode materials which shall be discussed in this paper. The paper would be of prime importance for engineers and electronic professionals dealing in Li-ion Batteries whereas it will also benefit other researchers and people who are interesting in learning about the anode materials. Description Li-ion Battery is also known as Lithium ion battery which is primarily used as rechargeable support to different electronic devices. Currently its market sell is around 11 billion which is expected to reach 60 billion by 2020 (Li-ion batteries). Due to the technological advancements human lives are now prominently dominated by electronic gadgets and other devices. These portable electronic items require immense support of rechargeable batteries and hence Lithium ion Battery performs a very crucial role in the technological development. However, these batteries are associated with another important factor which directly impact s their performance and efficiency i.e. the properties of Anode materials used (Li-ion batteries). Source: Futurity 1 Li-ion batteries function on the basis of discharge and recharge of lithium ions. When Lithium ions are transferred from anode to cathode the Li-ion battery discharges. Subsequently it is attached to a socket in order to recharge the ions which now travel in opposite direction i.e. from cathode to anode. The property of materials used in anode substantially affects the capacity and performance of the battery. If some lapses occur in the performance of batteries then particular anode materials are replaced with substances having more capacity, density, battery life cycle, life span of the charge etc. (Li-ion batteries). The chemical reactions taking place in Li-ion batteries are presented below: Complete reaction in a cell of Li-ion Battery At Anode At Cathode The following diagram depicts the Li-ion battery in a functioning state and the movement of ions can be close ly observed. Source: Nexeon 1 Properties of Anode Materials Different anode materials are used in Lithium batteries depending upon the requirement of chargeable devices. The selection of material is further associated with the capacity constraints and the overall life of the battery. Graphite is commercially used in Li-ion battery. The first generation of Li-ion batteries was primarily operated with graphite anode material because it was found beneficial in placing the Lithium ions in to variable layers. Later on these materials were changed due to the limited capacity of graphite to store charge i.e. 300mAhg-1 (Li-ion batteries). Extensive research was conducted so as to identify other suitable materials which could be placed at anode and consequently silicon was examined to be more productive than graphite. Silicon gives the maximum gravimetric capacity while increasing the battery life. The volumetric capacity of anode significantly enhances with the insertion of lithium ions tak e in to the silicon material (Li-ion batteries). When a Li-ion battery is charged which is primarily designed with silicon anode material then the lithium ions enter the silicon ions subsequently increasing the volume by 400%. On the other hand when the battery discharges the lithium ions are removed from silicon material hence decreasing the overall volume. Although silicon has found to be more efficient than the graphite anodes but the continuous contraction and expansion ultimately causes