More Zumba, Less Childhood Obesity - 1489 Words

Sabria Scantling Mrs. Baze Senior Project 25 September 2014 More Zumba, Less Childhood Obesity â€Å"Everyone has a role to play in helping our kids lead healthy lives† (Tucker). According to Charlotte Tucker, approximately one in three children are obese or overweight. Since the terms are often used interchangeably, obese is defined as someone that is severely overweight whereas overweight is defined as a person that is above the normal weight but is still healthy. Obesity can cause the heart to work harder than it should, putting people at risk for diabetes, asthma, and heart failure. Some things that can typically cause obesity are psychological angsts, limited access to affordable foods, lack of daily physical activity, and even culture. Zumba is a dance fitness class that was designed to combine fun and energy to help people feel amazing. Zumba has progressed into a worldwide phenomenon (Classes). This lively workout â€Å"teaches children to lead active lives [by] combating childhood obesity, teaching body coordination, helping youngsters develop healthy friendships with other kids, and encouraging kids to explore the world of dance and fitness† (Benefits Of Zumba for Kids). Zumba is the best form of exercise to assist in reducing obesity rates among children because instructors become role models for kids to look up to, because the afterschool Zumba program is free, and because Zumba gives kids a culturally varying perspective. A child follows whoever he or she looks up to inShow MoreRelatedFactors Influencing The Health And Wellbeing Of Individuals1300 Words   |  6 Pagescheaper priced options which, tend to be unhealthy. This will lead to obesity. Culture and race. London is a very diverse city, which promotes race and gender equality. Where everybody has rights and a choice to live and use the NHS. Prejudice and discrimination is however, still present in some parts of society. Which had major effects on peoples lives. Housing is also a growing problem in society. Those on low income are more likely to be experiencing overcrowding, poor washing and cooking facilities;

The Importance of Effective Communication - 594 Words

Communication is one of the most important concepts in the contemporary society and it is largely responsible for most successful relationships today. With billions of verbal and non-verbal messages being sent on a daily basis it is essential for society to acknowledge the importance of making communication as effective as possible. This means that people need to have a complex understanding of the process by analyzing factors responsible for making communication effective and factors responsible for making it ineffective. Communication processes where individuals fail to effectively put across their thinking can cause confusion, frustration, and a low self-esteem. Clarity is probably one of the principal factors that make it possible for effective communication to occur. People often develop complex thought s in their minds, but fail to effectively put these respective thoughts across as they perform a leap from mind to mouth. The content needs to be precise in order for the listener to understand what the speaker wants to say. Consistency is also especially important when considering effective communication, considering that the listener needs to be certain that the speaker is reliable and that he or she expresses thinking that can be taken for granted. Consistency is especially important when you have published your policies and procedures in a handbook or other written document (Arnold 18). The person sending the message needs to be precise and exact whileShow MoreRelatedThe Importance Of Communication And Effective Communication Essay2258 Words   |  10 PagesSuccess in any environment is built around efficient and effective communication. Successful communication requires clear, concise and correct information being delivered in a form which cannot be misinterpreted or misunderstood. Through communication, we attempt to convey thoughts and objectives to others, with the intention of achieving successful performance. Communications can only be successfully understood when both sender and receiver comprehend the same information and in current times withRead MoreCommunication Strategies And The Importance Of Effective Communication1632 Words   |  7 PagesPART 1: COMMUNICATION STRATEGIES AND THE IMPORTANCE OF EFFECTIVE COMMUNICATION WITHIN THERAPEUTIC RELATIONSHIPS. The aim of this essay is to describe the communication strategies that are employed during a section of an interview between the actress Meg Ryan and the talk show host Michael Parkinson. Firstly, the essay will identify the strategies used and analyse their effectiveness before considering what other strategies could have been employed which would have been conductive to a more thoroughRead MoreThe Importance Of Effective Communication And Human Communication2537 Words   |  11 PagesMcNulty Aaron Krandel, 120129610 November 19, 2014 Word Count: 2401 Many people agree that effective communication is key in order for all humans and animals to survive. Without communication, humans and animals would not be able convey basic information, such as feelings and warnings of danger. However, it is believed that human communication is more advanced than animal communication due to our use of language. Despite there not being a consensual definition of this concept, it is factRead MoreThe Importance Of Teamwork And Effective Communication880 Words   |  4 PagesTeamwork and effective communication are essential for patients to receive safe, quality care. The goal of healthcare workers are to communicate information in an effective and timely manner which in turn helps staff work as a team and coordinate care for patients. This was demonstrated effectively when Gary communicated the change in Mrs. Everett’s mental status. Failure to work as a team and convey pertinent patient information can cause harm and even death to patient s. Video #2 showed howRead More The importance of Effective Communication in Health-Care637 Words   |  3 PagesEffective communication continues to be paramount footing that brings out the naked image of the conveyed message when caring is delivered in the health care system. It is also considered the most efficient way to assure quality and safety patient care with optimistic health outcomes (LaValley, 2008). According to McCaffrey et al., (2010) findings nurses should use emphatic aptitude and clear communication skills to work, as part of a multidisciplinary team and this feature should be incorporateRead MoreEssay on Effective communication and its importance to supervision1585 Words   |  7 PagesEffective Communication and its Importance to Supervision Communication can often be overlooked and good communication skills can be easily assumed. If there is a lack of effective communication within an organization it can potentially affect every process. Every aspect and function of an organization relies on communication in some form. A supervisor must realize that only by ensuring effective communication can they have the proper expectations from their employees. Employees must receive adequateRead MoreThe Importance Of Effective Interpersonal Communication Skills1264 Words   |  6 PagesInterpersonal communication is a fundamental skill that nurses use every day to interact and communicate. These skills include clinical empathy towards patients, diverse cultural understanding, non-verbal communication and skills used to communicate with deaf patients. This paper will discuss why it is important for nurses to use effective interpersonal communication skills and tips to overcome elderspeak to help minimize patient complains within t he healthcare practice. To create a healthy nurseRead MoreThe Importance Of Effective Communication For Health Professionals1544 Words   |  7 PagesThe importance of effective communication for health professionals cannot be overemphasised as communication skills are crucial foundation of health professionals. Communication extremely influences not only the successful patient health treatment outcomes but also the safety, satisfaction and relationship of both the profession and the patient (Kirby, 2010) The context of the recorded video for this essay is about the conversation between a physiotherapist and a young woman who feels pain from herRead MoreThe importance of Effective Communication in Health-Care1684 Words   |  7 Pagesobservations provided by this journal reaffirmed how understanding the basic principles of communication should be a paramount skill of any nurse. However, many barriers can disrupt therapeutic communication, and comprehensive assessment is necessary in order to determine the culture, religion, education background, and socioeconomic status of the patient (Finke et al., 2008) Patient centered communication empower nurses with the necessary skills to identify what patients are experiencing and placeRead MoreThe Importance Of Effective Communication And Cultural Competency1362 Words   |  6 Pagesupon the importance of effective communication and cultural competency in a hospital setting and its significance in quality patient care and safety. To do so, the essay will use an example of a communication gap experienced by the writer (Student Nurse) during a clinical practicum in a general ward and decisions made thereafter with the collaboration of other health professionals to close the founded gap and deliver safe quality patient care. The main issue was due to the lack of effective communication

Cell Membrane Transport Free Essays

The purposes for these experiments is to be able to understand osmosis and its relationship to tonicity of solutions, and the transportation of molecules across cell membranes. It’s also used to understand, and how temperature affects diffusion. You also learn how to test for presences of starches and sugars in solutions. We will write a custom essay sample on Cell Membrane Transport or any similar topic only for you Order Now In the first exercise I will be testing for diffusion through an artificial membranes. This one has forty five steps to it. I will not go into it step by step but I’m going to say just the important ones. You need a cup to put 150mL of distilled water in cup number one. Then you soak the dialysis tubing in this cup for five minutes. Then you add in the graduated cylinder, 4mL of distilled water, 2 mL of starch solution, and 2 mL of the glucose solution, then pour it into cup number two. Then use the glass stirring rod to stir the solution in cup two. Then remove the dialysis tubing from cup one, set the cup aside for later, tie up one end tightly. Then test the tubing with distilled water for any leaks, then pour out the water. Place a funnel at the end of the tubing and then pour the glucose-starch solution into the dialysis tubing from cup two. Then get all of the air out of the tubing and then tie that end securely. Rinse the outside of the tubing to remove what contents could have gotten on the outside of it. Then record the color of solution inside the dialysis tubing. Then use the IKI dropping pipet to slowly add IKI solution to the 150 mL in cup one until it looks like the color of strong tea, stirring with the glass rod while adding the drops. Then record the color of the contents in cup one in before dialysis. Put the dialysis tubing inside cup one, and you let sit for an hour. After the hour, record the color of the dialysis tubing under after dialysis. Then clean cup two and label it dialysis tubing contents. Hold the dialysis tubing over cup two and cut the tubing to release the contents, but save the contents of cup one for later. Then prepare a hot-water bath, and marking the test tubes numbers one through three. In test tube one add 2 cm of the solution from cup one, and then add 1 cm of Benedict’s reagent. In test tube number 2 add the solution from cup two and then add 1 cm of Benedict’s reagent. In test tube three add 2 cm of distilled water and then add 1 cm of Benedict’s reagent. Record the color of each tube in the before heating column. Place the test tubes in the test tube rack that is inside the hot-water bath, and leave them for about ten minutes. After the ten minutes, use the test tube clamp to remove one at a time and record any color change in the column after heating. This is how you test for diffusion through an artificial membrane. The second test is about diffusion at different temperature using potassium crystals. THe first step is to label three styrofoam cups hot, cold, and ambient. In the cold water cup add two pieces of ice and then fill the cup 3/4 full with tap water. The ambient cup add 3/4 water to this cup, and hot water cup add 3/4 full of hot tap water. You let each stand for about five minutes, and then add the temp of each cup to the table. Then label three test tubes and put into test tube rack, using tweezers add about five grains of potassium to each test tube, remember to add the same amount to each one. After this you add 7 mL of water from each cup into a seperate test tube. Remember not to stir when adding water, observe the color of the water in each test tube and record these finding under the 0 minutes in the table. Then place the test tubes inside the cups. After five minutes check the test tubes for the colors of them and then record them in the table. This experiment is to check how the temperature affects the rate of diffusion. In this third experiment we are going to check for tonicity and diffusion. The first step you will add 10mL of distilled water in the graduated cylinder and then one gram of salt to make a sodium chloride solution, then mix well. Mark two test tubes and one and two, filling the first one with distilled water two-thirds full. The second tube add the sodium chloride two-thirds full. After this you will need to cut two pieces of potato about 0.5 cm wide and 7 cm long. Measure each piece and record in the table. Place a piece of potato in each test tube, and wait for an hour. After that hour empty out the water and sodium chloride. The on a paper towel put the piece of potato from the first test tube, distilled water, on the left side of a paper towel, and on the right side place the potato from the sodium chloride solution. Check and see which one is hard and soft. The table makes it easier to keep up with the results of each experiments. In the first experiment there are two tables one for before and after dialysis and the other one is before and after heating. The first table is for recording the changes during dialysis and the second table is for Benedict’s Reagent results. These tables help keep track of which one is positive and which one is negative. In the second experiment the table is used for the study of diffusion at different temperatures. You write down the color of the solutions in each tube at the beginning and the second thing is you write the color after five minutes. This one gives the results of how diffusion reacts at different temperatures by color. The third experiment table is to determine the results for tonicity and diffusion. First you write down the dimensions of the slices potatoes before you begin the experiment, in the distilled water column and the sodium chloride solution. Then after the allotted time you take out the slices of potatoes and measure them, and write it down in the after column. Then you determine which is one of the following: tonicity, hypertonic, isotonic, or hypotonic. The observations that I had for the first was how a cell membrane works. The changing of the color in the dialysis tubing was pretty amazing to watch. It was interesting how the clear solution turned into a dark purple, almost black. Then after the second part of the experiment how they all change from a light blue to either the same color to a yellowish brown. The second experiment is when we use temperature a chemicals to determine diffusion in different states. It just amazes me that so far the main thing that we use is distilled water, except in this one, I used tap water. Sometimes I can smell the chemicals and sometimes I don’t. I like this experiment because I don’t have to use the stove, I just use the hot water, cold water with ice, and room temperature water. The third experiment is to define tonicity and diffusion. This one was very interesting for me. Even though I had to wait for an hour for the results it was worth it. After you follow the procedure step by step, you get to see the results. After you take the potatoes out of the test tubes, you lay the on a paper towel and you get to feel them. For me this was a more hands on because you got to feel the difference between the two and determine what each one means. In the first experiment there was eight questions to answer starting out with the first one, What is the purpose of this exercise and what is being tested? The answer to this is the purpose is to demonstrate how the dialysis tubing represents the cell membrane, and the discovery of which contains starch. The second question is What color change did you observe in the dialysis tubing and what does that change indicate? It went from a clear liquid to a dark blue almost black and that indicates there is starch present. Another question is Was there a color change in the water around the tubing and if so explain? There was no color change in the surrounding water. What does the Benedict’s reagant detect? This detects sugars in the solutions. What does the IKI solution detect? The IKI solution detects starches. The seventh question asks about the similarities of the dialysis tubing and a cell membrane. They both are thin and do not allow molecules to flow through areas they do not belong in. The last question is the transport mechanism in the model cell passive or active and why? I say it is active because it has to constantly not let any molecules pass through. In the second experiment there was only two questions. The first being How does temperature affect the rate of diffusion? With the cold water the potassium just settles at the bottom. The ambient water is a little darker, like a medium pink, and darker on the bottom. While the hot water is dark pink all the way, it is a even color. The third experiment has six questions with the first one being What is the condition of each potato strip after soaking in the test tubes for an hour, and which one in limp and which is crispy? The sizes changed on both, the one that soaked in just distilled water, grew a little bit and was crispy, which means it soaked up water. The sodium chloride got a little smaller, and was limp which means it is hypertonic. The second question is How would you explain the difference in the conditions of the potato strips using the concept of tonicity? One of them soaked up some water and the other one did not. What was the tonicity of the fresh water solution with respect of the potato cells? It soaked up the water but with it having soaked up just water it didn’t soak up any chemicals. What is the tonicity of the salt water solution with respect of the potato cell? In this one it soaked up salt and this made the potato limp. How does the changes in the conditions of the potato strips relate to the wilting of plants? It all depends on what the roots and the plant itself is soaking up, such as chemicals. The last question is How does keeping vegetables cool slow them from wilting? The coolness slows down the process of tonicity and it doesn’t soak up moisture from the air. In the first experiment I learned how a cell membrane works and if it can contain starch without contaminating the surrounding areas. The second experiment taught me how different temperatures affect how chemicals react. The third experiment showed me how salt affects the state of the potato and that it can affect other things, too. How to cite Cell Membrane Transport, Papers

Personal Perception free essay sample

An analysis of an experiment about people learning to see certain objects in a certain way and how perception is an individual thing for everyone. This research investigates the ways in which individuals learn to see certain objects. Despite our common-sense understanding of perception as being biologically based, in fact a number of experiments have demonstrated that we learn to see objects due to situational cues including color. However, not all individuals learn to distinguish objects on a visual basis in the same way due to differences in both perceptual and cognitive abilities. Moreover, some skills that might seem to be cognitively grouped are not. This experiment, in which subjects are asked to arrange objects in a hierarchical fashion, attempts to ascertain the influences that various factors have on the perception of objects. While we may believe that we perceive different attributes of objects in dependently from one another, this is not in fact the case. We will write a custom essay sample on Personal Perception or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For example, the color of an object bleeds over into our perceptions of its weight. This is true even when subjects though the subjects in this experiment clearly understood, as do the rest of us, that color and weight are independent properties of each other. Nevertheless, humans have a tendency to conflate color with other attributes even as they simultaneously understand that such attributes are independent of each other.

Wells Fargo .docx Essays - Financial District, San Francisco

Jarrod Davis February 4, 2018 Salesmanship Prof. Ceesay Well Fargo Scandal You would think that because you bank with one of the four big national banks in the United States, you and your money would be in safe keeping right? However, that is not always the case as we saw in the 2015 Well Fargo Scandal Case. Back in 2008 there was a newly hired personal banker by the name of Yesenia Guitron who saw a pattern in her co-workers opening up accounts for customers without their knowledge or consent. The young woman brought the concerns to management, but of course they were well aware of the scandals, but wanted to sweep it under the rug. She continued to climb the management chain until she was fired for "not meeting sales quotas." After being fired, in an attempt to sue Wells Fargo along with another employee, she lost the case, but sparked a movement for more allegations of malpractice to come forward. Finally, in 2015, the bank was being sued by LA city attorney's office for fraudulent accounts. In order to save face, Wells Fargo settled and now has to pay $ 185 million in fines to the city of Los Angeles, as well as two government agencies, and restitution to customers. Within the last few days the government has put a haul to the growth of the bank until it has satisfied its redistribution of funds to the proper parties. Works Cited Koren , James. "It's Been a Year since the Wells Fargo Scandal Broke - and New Problems Are Still Surfacing." Los Angeles Times , Los Angeles Times, www.latimes.com/business/la-fi-wells-fargo-one-year-20170908-story.html.

Garden Party Essay Example

Garden Party Essay Example Garden Party Essay Garden Party Essay Every year her mother was in charged of the party. But this year her mother told Laura she would be in charge. Laura was scared but approached the task with confidence. She wanted to make her mother proud. Her first task was to find the perfect place for the marquee. The worker men arrived. She wanted to be confident and appear to know the exact spot. After several attempts the one worker man helped choose the spot. His workers started to dig the hole. The man was very nice to Laura. He knelt down to pick a sprig of lavender to meal. This was not expected as she was told that all the working men were from a lower class of man. That they were not smart and never had a heart for them. She found this not to be true. She wished the boys at the dance were nice like this man. Laura was taught that the most important thing about the garden party was the way the flowers bloomed, the bushes were trimmed and to show off the trees. Many things that Laura was taught she is now finding were not true. : The placement of the argue in front of the karakas tree turned out to be the perfect spot for people to view it not the trees. The florist arrived with the Can Lilies. Laura thought it was a mistake since there was so many. But once again she is reminded that her mother wants things to be the biggest and the best. Then Laura goes to her mother to explain why she needs to cancel the party because a man has been killed. Her mother tries to explain to Laura that the death of a man from the down the hill should not make a difference to those attending their Arden party. They come from two different social classes. Laura is shocked and confused, She is not sure that mothers opinion is the best one. But, to obey her mother she chooses to follow along with the party as schedule. When the party was over her father told them about the death of the man down the hill. They decided to have Laura take the left over sandwiches to the family. Laura was nervous walking clown tenure. Seen near people talking Ana crying. Seen wanted to leave and go back home but did not. She went inside and saw the woman and her sister. She went into the room where the man laid dead on a bed. She saw the contentment in the dead mans face. All the garden parties, band music and lace frocks mean nothing. What a huge lesson she learned of what really matters in life. She saw that the things she was taught about people were not true like the worker men and the people living down the hill. She was very positive about life, people and nature. She loved the simple things and the natural beauty in things. Money was not a factor to enjoy life.

Strenght limitation ans challenge of ethically social responsible Coursework

Strenght limitation ans challenge of ethically social responsible business - Coursework Example increases the relationships and independence in all the business sectors and more so in dealing with the customers that are on daily basis generating from the business. Social responsibility issues as well as the ethical concerns are extremely sensitive especially to the managers running the business. Due to some of the pressures they often receive from the groups of interest, public, media coverage, governmental and other legal concerns, the managers ensure that they are solely responsible for any of the developments that are more likely in the social and ethical conducts of their people (Joshua 2000, pg.64). This is commonly challenging especially in the decision making of what and where to apply effectively a certain condition that ought to be in place. If there are any conflicting concerns and situations in the peoples and organizations conducts, then it remains a challenge of where to draw the line and make up for the necessary adjustments of the situation. Social responsibility and the ethical conducts of an individual are thus very important in order to avoid some of the conflicting concerns in ensuring a working business environment. In examining some of the common views of ethics that are standardized in the success of any business, that is how to get to the root causes of the challenges. Diagnosing the strengths that are involved in some of the questionings that involves business and the social ethical responsibility of it is just the beginning of a successful business-working environment. The utilitarianism ethics view whereby an ethical problem is likely to approach the question in considering which of the action course may do the least or rather a good harm. According to John Stuart Mill and Jeremy Bentham, the actions are more likely to categorize in a way that they either make many people satisfied and happy of the outcomes (Bowie 1987, pg.53). Further, they explain that a small number of people could be unhappy but so long as the majority is happy

Critical Reading and Writing in Developing Skills Personal Statement - 6

Critical Reading and Writing in Developing Skills - Personal Statement Example I realized that part of the learning process is the acknowledgment of mistakes and the ability to reflect on the progress of my writing process. Through time, I gained the needed confidence in writing and revising essays, according to detailed instructions, until these comply with the needed requirements. From the time I wrote my first essay, which detailed my worst reading experience, I am relieved that I would never feel embarrassed, nor inept, in exhibiting advanced reading and writing skills. The progress was evident from the lesser mistakes noted by peers and in more positive comments that were noted. I realized the value of proofreading, of developing my vocabulary through the constant reading of diverse discourses, and infrequently seeking the needed support and assistance from the writing center. The course was instrumental in making the journey to a more skilled reader and writer a rewarding and successful endeavor.  I realized that part of the learning process is the ackn owledgment of mistakes and the ability to reflect on the progress of my writing process. Through time, I gained the needed confidence in writing and revising essays, according to detailed instructions, until these comply with the needed requirements.                  

Why is everything made in China Research Paper Example | Topics and Well Written Essays - 4000 words

Why is everything made in China - Research Paper Example China is an industrialized nation and has the support from various aspects such as government for survival in the industry. The trading relationships with other countries are also excellent such as the US traders prefer to have Chinese suppliers because the bulk shipping order’s cost is less which means import from China is cheap compared to other countries. According to the study performed by Booz Allen Hamilton, only those companies are successful that integrate China as the basis of competitive advantage. The improvement in the economy shows that China has a great potential for future domestic sales, therefore setting up factories will facilitate to be a beneficial project for the future. The major domestic industry in China is automobile, which may change in the future (Booz Allen Hamilton Inc, â€Å"Booz Allen/AMCHAM Shanghai Study Finds Companies Adopting China as Both a Growth Market and Manufacturing Hub Are Two-Thirds More Profitable Than Others†). There are ce rtain controversial views such as China is not good in social responsibilities because they make the children work for cost minimization. Hence, the myth is that a company in China is only concerned about the profit and not the society. They do not consider all the 3 P’s that are Profit, People and Planet (Whycenter, â€Å"Why Is Everything Made In China†). ‘Made in China’ products are becoming more famous in today’s world. In this research paper, the benefits of manufacturing units in China have been analyzed with an example of plastic manufacturing unit. The effect of the economy and environment are examined to understand the reason for building manufacturing units in China. The integration of all economy implies globalization, hence the increase of ‘Made in China’ products are affecting the world’s economy. The economy of China and other countries have been analyzed to understand the impact in other countries. Every company fo cuses on cost minimization to increase the profit margin. The labor cost in China is a factor to be taken into consideration for the labor intensive companies such as clothing, footwear and others. In order to reduce cost of production, companies generally look to shift to China for establishing manufacturing units. There is a potential growth in China but the question arises whether it is sustainable or not. In this context, the future prospects in China are identified. Benefits and Reasons for Manufacturing in China China has emerged as preferred destination for setting up of manufacturing units due to certain advantages that are present in the country. The labor cost is less in India and Africa. However, to build a plant in developing country a few infrastructure facilities such as electricity, technology, telecommunication, financial infrastructure, government cooperation and others are essential to be considered. In this case, China is advanced than India and it is incomparable with Africa. Hence, China provides the advantage of cheap labor and adequate industrial infrastructures. China is perceived as the huge potential market thus it encourages the potential to build the operations in the country. Certain examples of reasons as well as benefits of manufacturing in China are: Reduction in cost of Direct Labor, Overhead and Material Cost Indirect Engineering, Marketing, Financial Labor & Transactional Cost is reduce. Supply chain logistics & service are made simpler to Asia’s customers Center for Material Sourcing throughout Asia for Domestic and China Production

Established Brand In Highly Competitive Indian Market Marketing Essay

Established Brand In Highly Competitive Indian Market Marketing Essay As there are other strong players like Britannia, HUL, Knorr etc. in the market for branded packaged food, it is imperative for ITC to implement sustainable marketing and operations strategies to gain a competitive advantage and rapidly grow its business share. In order to attract new customers and to retain existing ones a new plan is proposed for ITCs Sunfeast to launch brown bread, as growing health concerns and WHO identifying the high level of sugar, salt and preservative found in biscuits as harmful might affect the brand in near future. The SOSTAC (Situation, Objectives, Strategy, Tactics, Action and Control) framework will be used to understand the companys marketing strategy. Differentiation in terms of product marketing can be useful for Sunfeast as it already has its presence in the FMCG market, a study of existing strategies of this brand in the FMCG market can help draft new marketing strategies for the future. Identifying the strengths of ITC in utilizing its already existing market for product marketing, distribution and also its operations strategies implemented to create brand positioning is important in formulating a new strategy, to achieve its goal of sustainable growth through increased revenues and higher profitability. Detailed understanding of the activities required for the successful implementation and their operationalisation for launching brown bread can be found in the Gantt chart. 2-Introduction As a marketing consultant, this report will aim to exhibit current marketing and operational strategy to implement a sustainable marketing and operations plan that enables Imperial Tobacco Company (ITC) brand of Sunfeast Biscuits to enhance value for its customer and in the process increase its revenue share and profitability The report will demonstrate the ability of Sunfeast to launch brown bread in fast moving consumer good market (FMCG) of India to generate sustainable revenue and value for both customer and the company, by suggesting meaningful changes to its current marketing and operational strategy. 2.1 Objectives Critical evaluation of the current and revised Marketing Strategies In detail, planning of one specific, and new, sustainable initiative, and its marketing/operationalising, to both current and new customers Provide detailed understanding of the activities required for the successful implementation and their operationalisation Justify how both Marketing and Operations must integrate strategically and drive this initiative for sustainable customer value. 3-Analysis The current situation Company Background Sunfeast biscuits ITCs brand in the FMCG segment in the branded and packaged food was initiated in July 2003 with an aim to capture the biscuits market and it has been successful in expanding its foray into a range of biscuits and bakery products. According to business standard (2009) the brand has been catering to all segments of the market with variations in its products to help differentiate itself from other brands like Britannia and Parle. Among the other range of products like tobacco, cigarettes, personal care and stationary, the company has is well diversed portfolio in branded food segment that include staple food, biscuits, snack food, ready-to-eat food and confectionery with over 170 different products under 6 brands. In 2005 Sunfeast diversified into food segment with Sunfeast yippee noodle and pasta to gain sustainable competitive advantage over its competitors like Maggie (Nestle),Knorr (Galaxo Smith Kline) Hindustan Unilever Limited (HUL), utilising a well established distribution channel that has been created by huge tobacco business. Sunfeasts key products are : Sunfeast Milky Magic ,Sunfeast Marie Light, Golden Bakery ,Dark Fantasy, Dream Cream, Snacky, sweet n salt, Nice ,Sunfeast Benne Vita Flaxseed Biscuits ,Sunfeast Special. (Sunfeast collection -source -itcprtal.com) 3.1.2 PEST ANALYSIS FOR SUNFEAST Political Rapid development programmes, facilitation of increased FDI. Larger centralized wholesale markets (Chengappa, 2011 p.1). Support for competitive markets. Tax relief for international firms, incentive to develop in India. Strong technological focus in order to present to the global economy, India as a technology hub. Greater liberalization in the markets (Market research, 2010 p.1). Economic Rising consumer spending in India, Indias income will triple over the next three decades (McKinsey Global, 2010 p.1). Fifth largest consumer market Predicted to be the second largest economy by 2050 in the BRICS study (Wilson and Purushothaman, 2003 p.19). Declining poverty Greater infrastructure developments, allowing for a greater output of goods. Shift from rural spending to the cities, predicted that by 2025 cities will have 62% of the countrys appending power. Rise in supermarkets. Social Desire for healthier produce. More globalized tastes influencing the range of food produce available. Greater product ranges, in line with consumer expectations for an increasing amount of variety. Increased affluence is re-shaping consumer desires. Focus on international brands and goods. Technological Advances in technology to improve production and operations management. Links with total quality management in which a focus is created on long=term relationships in order to improve production. Rapidly developing market, rate of change is fast and thus, technological improvements will result in a more innovative culture for the firm. Technology facilitates greater quality control. SWOT ANALYSIS FOR SUNFEAST Strengths ITC is one of the worlds most reputable companies Market capitalization to the value of $18 billion Diversified product portfolio, which results in a spreading of strategic risk. Sun Feast has a strong brand image, which connotes happiness and pleasure. Growth rate of 53%. Focus on experiential marketing in which, the emotional aspects of the brand are highlighted. Diversification within the product line, presence in all types of biscuits categories. Strong focus on healthy products, kid friendly goods, which mothers will purchase. This is in line with the changing social environment. Strong brand image and high levels of customer loyalty. Successful move into the savory market. Production of noodles and pasta. Key focus on operations management in order to ensure minimal waste and efficient production. In line with lean manufacturing. Inherent focus on marketing, customer focus and a need to be reactive and adaptive to change. Weaknesses The business continues to use its original trading name Imperial Tobacco Company this could result in negative connotations with the brand and it is difficult to find a link between tobacco and Sunfeast goods. Company is inherently dependent on its tobacco products, as such this accounts for 47% of the firms revenue. Thus, the company is likely to experience future criticism due to the health associations with smoking. Lack of focus on sustainability and corporate social responsibility this is an area which could differentiate the company in the future. Failure to treat staff as an intangible resource (Henry, 2007 p.32). Opportunities Further expansion into the savory market Differentiation strategies in order to gain a competitive advantage (Henry 2007 p.42). Future strategic vision in order to discern trends in the external environment. Internationalization of product range. Utilise innovative strategies in order to leverage sales. Long-term strategic vision to turn the company into Indias premier brand. Opportunity to increase market share Threats Increase in both domestic and international competition. Emerging consumer society could result in greater buyer power. Is being a diversified conglomerate the most beneficial strategy formation? Negative association with the parent company. 3.1.4 ANALYSIS OF SWOT AND PEST A review of the external environment facilitates an ability of the firm to discern trends, which, can then be translated into a strategic vision. To ignore the external environment is to be unfocused, and a in a market as rapidly developing as the food retail market, this could result in a decline in profits for the firm. From a resource-based view of strategy (Wernerfelt, 1997 p.6), it can be seen that ITC are able to utilise their strengths to respond to the market. For example: the company have a strong brand image, and it is this brand image, which has supported the development of the firms diversification strategies. The very move into the production of biscuits has been allowed due to high levels of customer loyalty and recognition that the brand represents quality. This will in the future facilitate the firms diversification into other markets, such as the launch of brown bread products. Finally, consideration must be given to the huge potential, which the domestic market hold s for Sunfeast. India is developing at a rapid rate, and as mentioned has gained increased attention due to the publication of the BRICs study, as such it is important for the firm to further establish themselves in their own domestic market, before tapping into the potential of international markets. Such advice is given due to an influx of international firms, who may produce a more competitive environment, which Sunfeast must be well equipped to respond to. 3.1.5 STP ANALYSIS OF SUNFEAST Segmentation is an adaptive strategy, and as such it consists of a separating of the market with the intention of selecting one or more market segments, which will facilitate the ability to match marketing mixes to specific market needs. Through such a strategy Sunfeast will be able to gain a competitive advantage, and this is something, which as noted by Porter (1998p. 231) has a powerful effect on competitive advantage because it shapes the configuration of the value chain. By understanding consumer needs, Sunfeast will be able to specifically meet their needs and expectations, and therefore, added value results. Thus, at present Sunfeast can be seen to carry out large amounts of market research. This is something, which provides the firm with an ability to position themselves in the market successfully. They are able to segment their consumers based on their needs, for example: families, affluent single consumers, elderly consumers, those with dietary requirements etc. As a result, Sunfeast have several ranges, and this has resulted in them developing their market share in a steady manner (current market share 10%). By focusing on the specific needs of the consumer, Sunfeast are able to provide higher value to their consumers. From an economic perspective, it can be seen that firms create monopolistic market conditions through the utilisation of various curves of demand for a specific product category (Ferstman and Muller, 1993). Thus, in line with Porters five forces model, it can be seen that specific market segmentation lowers competitive forces through the creation of submarkets, and a more focused marketing approach. With regards to positioning, Porter (1998 p.42) noted how a firm must either follow a strategy of cost leadership or differentiation. To follow both is to have an unfocused strategy, and thus it can be seen that ITC through their Sunfeast brand target the mass market through a strategy of cost leadership. By targeting the mass market the firm are able to target to the needs of a large group due to a variety of product lines. This in turn produces higher revenues and results in greater profits for the firm. CURRENT MARKETING AND OPERATIONAL STARTEGY OF SUNFEAST Establishing a new brand in highly competitive Indian biscuit market was not easy for Sunfeast, especially when its an unrelated diversified venture. In 2003, ITC forayed into this market; everybody doubted its ability to launch a successful brand in biscuit market. According to Business Standard (2008) ITCs ability to gain competitive advantage by utilising its competences like highly organised distribution channel and brand building capabilities has helped establish itself as a serious FMCG player. Economic times (2009) states that Sunfeast holds 9-11% share of this market. Careful brand building and heavy and innovative promotion has helped Sunfeast position itself as a dynamic and exiting brand. Being a convenience good, Biscuit industry requires constant innovation so that value can be provided and sustained for both customers and shareholders. Innovative products like orange marie and milk glucose biscuits aim to provide that extra value than can edge Sunfeast over its competitors. In 2003, Sunfeast was launched with innovative six varieties of biscuits. Primarily the product, which has been taken as a teatime snack, has encountered a wild transformation with new innovative flavors of Sunfeast. The core strategy of its products has been new taste, something fresh and 4 biscuits equal to 1 roti did wonders. The excellent promotion and advertising policy like Sunfeast Open and Hara Bano campaigns helped the product and created awareness among people. Market Share Breakdown  -The Indian biscuit industry is dominated by brands like Parle, Britannia and Sunfeast. The company set up and integrated food manufacturing facility in each region that gives them advantage when it comes to distribution and packaging. The company leverages its excellent distribution and supply chain management system that has made sourcing from farmers very easy, 4 lakh display rack is a by product of combining both its mark and operation network. ITCs Sunfeast packaged food has high quality and safety measures with its manufacturing units being accredited by third party for Hazard Analysis Critical Control Points (HACCP) standards. Also, ITC has RD centers with product-specific technology cells (PTCs) which cater to the business through market intelligence, product testing and Product Quality Rating System (PQRS) services, Prototyping services through advanced pilot plants, flavor and fragrance development services, periodic audit of factory quality systems and Product Knowledge and Training Workshops. It also collaborates with national and international RD institutions to continuously improve its RD facilities, key processes, products, services performance (www.itcportal.com) TV commercials along with print media are prominent in Sunfeasts advertisements. Celebrity endorsements, children, advertisements revolving around the theme of happiness with a smiling sun as logo, event sponsoring like The Sunfeast Tournament for Tennis, etc. are the promotional activities that the brand engages in (Angshu, 2009). ITC has been investing 35-40% of its turnover from the biscuits segment for advertising and promotion which amounts to about Rs 115-120 crore which is much higher than the 10% investment by leading player, Britannia (rediff.com, June 28, 2006). RECOGNIZED RISKS As mentioned, Sunfeast provides a large selection of different products in packaged food segment, in order to maintain its competitive positioning in the market Sunfeast is continuously increasing its product range. Hence there is a lot to pressure on its marketing department to be dynamic and proactive. New communication strategy is required to reach ever demanding and price wise Indian consumers. Therefore, company cannot rely on same marketing and operational strategies to stay competitive especially when huge global giants like Galaxo SmithKline (GSK) and United biscuits are ready to take on Indian market. Growing health concerns regarding effects of packaged food on kids has not helped the company as majority of the products are targeted towards kids. World health organization (WHO) has identified the high level of sugar, salt and preservative found in biscuits as harmful for kids. Therefore, company has to come up with products that are free from artificial stuff and at the same time is health option rather than just being a snack so that value can be added and sustained for its customers and shareholders in long run. PROPOSED MARKETING PLAN In order to minimize level of salt, sugar and preservative and yet improve value for the customers, Sunfeast can introduce brown bread which is rich in anti-oxidants like magnesium, iron, selenium etc. Brown bread rich fibre content acts as a bowel stimulant and prevents digestive problems and constipation. Brown bread has zero calories and it is very good for health. According to (hdfc.com) there are about 75000 bread manufacturers spread all over India including some of those operating from even residential premises. South India consumes 32 percent of the total bread produced in the country followed by north which consumes about 27per cent, west 23 per cent and east 18 per cent. The total bread production in the country is estimated to be 3.75 million tonnes annually growing at a rate of about 6 per cent. Sunfeast will need to have manufacturing units in all four regions to keep quality and freshness. The key driver that indicates vast scope for consideration of nutrient enriched brown bread is the encouraging trend among of population of lower and middle class to consume nutrient rich bakery products. According to a survey conducted by times of India (2010) bread consumption during breakfast is finding popularity among Indians, replacing traditional Chapattis. This initiative will help Sunfeast gain 2-4 % share in first year and in the year two can company will plan to target wholesale market by supplying Kfc and McDonald direct which will help generate extra revenue and contribute to grow overall revenue of Sunfeast by 4-6% in year three. Sunfeast has a core strategy of providing healthy products at basic price and our proposed plan is in line with overall business strategy. 3.2.1 SOSTAC FRAMEWORK The SOSTAC framework will be used to discuss the marketing strategy for Sunfeast brown bread. This framework helps evaluate the brands position in the market along with identifying ways or options of how to position it in the future (Smith, 2003). SOSTAC- a generic framework for e-marketing planning 3.2.1.1 SITUATION where are we now In order to analyse the current situation the TOWS matrix will be used as below: TOWS MATRIX FOR SUNFEAST External Opportunities: 1-Long-term trend of consumers purchasing healthier goods. 2- Expansion of diversified product ranges. The opportunity to use brand image to further the business portfolio of the group. 3- Increasing consumer spending, more affluent market. 4- Rise in supermarkets allowing for products to reach a greater mass market External Threats: 1- Global economic crisis causing a strain on consumer income. 2-Rise in social concerns, linked to negative connotations with the parent company image. 3-Increased domestic and international competition. ITC must focus on the creation of submarkets and a focus on diversification strategies. Internal Strengths: 1- Trusted brand image, this is linked to higher levels of customer loyalty. 2-Strong, reputational brand in India. 3-Infrastructure development in India. 4-Strong customer focus and a development of the marketing mix. SO strategies: 1-Strong organisational culture, focus on innovative measures. 2-Expansion of product ranges to spread risk and target a larger mass market. 3-Rise in e-commerce, online supermarkets allowing a greater access to markets. ST strategies: 1-Intangible focus on staff. Greater training and development in order to ensure strong supplier relationships and consumer relationships. 2-Differentiation in order to overcome competition. Internal Weaknesses: 1-Confused brand image, no clear link between tobacco and biscuits. 2-Issues with quality control, returned produce. 3-A need for a clear strategic focus. WO strategies: 1-Clear displays of product ranges. 2-Changing the image of ITC in order to present one clear dedication to a specific product range. WT strategies: 1-More customer orientated relationship. 2-Focus on added value for the consumer; experiential marketing will enable a greater ability to link to consumers. 3.2.1.2 MARKETING MIX OF SUNFEAST -7PS The marketing mix of sunfeast has helped it grow 28% in the last quarter. Figure On next page 3.2.2 OBJECTIVES Where do we want to go The objective of introducing Sunfeasts brown bread will be discussed in details below using the SMART model. Specific Greater focus on training programmes for their staff. This will promote the intangible nature of their staff, which in turn will contribute to a competitive advantage. This can be developed within 1-2 years. ( Continued-next page) Focus on strong relationships with the consumer and suppliers. This will increase the quality of the goods being released and will ensure a greater reputation. Continued development on product ranges greater diversification. Launch of a brown bread range. Measurable Feedback systems can be developed to review the financial benefits associated with a greater development of strong relationships with suppliers. Feedback systems from which consumers can give their opinions and input into new product ranges. Achievable ITC has an established recognition as a strong and developed brand. As such it can be seen that the firm have already many provisions in place, which will ensure the achievability of the objectives. http://www.itcportal.com/shareholder/annual-reports/itc-annual-report-2010/images/page39-1.png(The Stockholm challenge award 2006 ITC e-chaupal winner) The firm has strong resources and capabilities. As such it is these resources, which will develop an achievability of the objectives. Realistic The objective to build stronger relationships with both suppliers and consumers is realistic as it is in line with the culture of the firm. Furthermore, it can be seen that the development of new product ranges, is in line with the innovative culture of the firm. Large and experienced workforce. Timed A detailed breakdown of time required to complete this objective can be found in appendix 1. 3.2.3 STRATEGY How do we get there? Strategic vision is seen as the long-term direction of the firm. A focus on a vision is needed and as such this will develop the organisational culture of the firm (Wilson, 1992 p.18). ITC have a strategy, which is customer focused, and in turn this has resulted in a development of ranges, which are specific to consumer needs. Segmentation of the market can clearly be identified as the family market, and the more affluent single market. Thus, a clear differentiation exists between milky family biscuits, and luxury chocolate biscuits. Even better understanding of market segmentation, targeting and positioning is needed for future success. The launch of a brown bread product range requires a greater understanding of the market, and thus a combination of internal, external and customer analysis will contribute to the development of a strategy which is customer focused. 3.2.4 ACTION Who is responsible for what and when? ITC need to conduct in-depth customer research in order to find out whether customers have a desire to eat brown bread, and whether they would purchase such a good, and if so at what price. Pricing strategies are vital, and as such it can be noted that the price point of the product must be correct. Furthermore, due to it being a new product launch, the company must ensure that quality is assured. This therefore promotes a need to focus on marketing strategies and in particular the need to promote experiential marketing (Schmitt, 1999 p.53). The product range can be tried by consumers, and can result in the development of a customer base before the official launch of the product. The company must focus on building an image, and developing an emotional link between the consumer and the product. Table below (Source: Sustainability Report 2010, 2010, pp 30, 31) represents the stakeholders roles and responsibilities at ITC: Stakeholders Role Task Shareholders Ensure continued profitability and growth, communication and investor servicing. Corporate website is made available to inform and serve the shareholders with a direct response email too. Also, the Chairman meets the shareholders at the Annual General Meeting to address and provide clarifications through an open dialogue. Customers Share needs and aspirations for products and services during customer engagement process. Market surveys, personal contacts, customer satisfaction surveys, joint development and improvement projects, discussions of quality, cost, etc during customer engagement process. Employees High levels of performance to strengthen organizational efforts for competitiveness. Through workplace interactions, talent recognition programmes and employees/Manager surveys, employees are engaged to remain globally competitive. Farmers Form part of the value chain. Improve quality of agri-based raw materials sourced from the farmers by partnering with them while ensuring improved productivity, assured markets and better price realization. Suppliers Have a critical role in the value chain as they have the capability to provide quality products and services. During the supplier engagement process, supplier concerns like cost of materials, timely payments, variability in demand, capacity improvements, etc. are discussed and compliance to standards are ascertained. Community Responsible for the social performance of the company as part of its vision for inclusive growth. Community need assessment surveys in and around the operating units to provide support. Government Regulatory and public policy frameworks through industry bodies. Best-in-class practices adopted by proactively interacting with Government Regulatory authorities. 3.2.5 CONTROL How do we keep track of progress? Planning and control are inherently linked and are a necessary part of any marketing plan. Control is a fundamental management activity, and as such it can be seen that there is a growth in strategic management literature (Jaworski, 1988 p.23). At a strategic level it can be seen that the firm must track progress in a manner, which contributes to both the short-term objectives and long term goals of the firm. Feedback systems are vital, and as such it is important that SMART objectives must be considered in a manner, which can be controlled. 3.3 OPERATIONAL CHALLENGES AND PLANS TO OVERCOME THEM. There are operational challenges associated with the development of a new production range. At present the firm produce largely biscuits, however, recently have made moves towards the production of pasta and noodles. Therefore, the firm has the ability to change their production lines in order to facilitate the production of brown bread. Importantly, any change to the organisation has to be linked to change management theories (Hayes, 2007 p.12). And, as such it can be seen that the work of Kotter (1996) must be followed to ensure that the change is a smooth process. Change must be communicated in a clear manner, and most importantly the firm must project that the introduction of a brown bread product range would result in greater opportunities for the firm. 3.4 STRATEGIC INTEGRATION OF MARKETING AND OPERATIONS There is an inherent need for an integrated marketing mix. Furthermore, it is important that any marketing techniques are inherently linked to the operations of the firm. This integration will ensure that a smooth image is presented to the consumer, and such a clear brand image will link to higher levels of customer loyalty. There is a need for the two departments to work together, largely due to the fact that production will vary depending on what the marketing department dictate. The integration of the two will focus on much more than just supply and demand, and will focus on an improved organisational culture (Pickton and Broderick, 2008 p.19). 4- CONCLUSION In conclusion, in relation to the SMART objectives it can be seen that the launch of a brown bread product range would be in line with changing consumer demands, and would be aligned to the projection of the future financial figures. ITC must focus on the provision of product ranges, which are targeted to the needs of the consumer. Healthier demands, and a focus from the government on healthier and outdoors activities, drive the market for healthier produce such a brown bread. By showing the consumer the benefits of the brown bread, they will be able to tap into a differentiated market and gain a competitive advantage.

Japanese Art Essay -- Japan Artistic Arts Japanese Essays

Japanese Art Japan’s Art, although sometimes over looked has evolved through many different periods. Its simplest forms in the Archaic period and last on its more complex period the Ego Period. Even though some skeptics believe that Japanese art can not compare to the art of the Greeks or Romans. Japanese Art yet simple is refreshing and has left Japan with wonderful shrines, paintings and traditions. The periods of Japanese art are the Archaic, Ask, Heian, Kamakura, Askikaga and the Ego periods. Each Period has taken Japan to a new level of art. Starting with the Archaic period, Japan was a prehistoric society where its art consisted of well crafted vessels, vases, and tools. Most vessels and vases were constructed to look like they were surrounded in rope but in reality it was part of the ceramic and clay pieces. They lived in pit dwellings with thatched roofs on bamboo stilts. The Japanese did however build shrines in this period. These shrines were consisted of many buildings and were concentrated around a central axis. The symmetrical system was off set by a gate and a building were only the deity could dwell. The most famous of these Shrines is the Ise Shrine. This shrine is 55 yards by 127 yards and is completely fenced in. The Shrine is also made entirely out of wood! With the building of shrines the Japanese moved into a new period, the Asuka period. The religion of the people changed to Buddhism which also cha...

Jollibee Foods and Corporation Essay

Jollibee Foods and Corporation have a good mission/vision statement because it is possible, reachable and curative. There are lots of people, when they are having difficulties; their hobby is to go to a place where they can eat plenty of foods to avoid thinking about their problems. It may help problematic persons to become happy even just for a while. Also, Jollibee is well-known to most Filipino children with it’s ‘’Be Happy’’ trademark. It really attracts people due to the fact that you may really feel happy every time you hear it or even see it. That’s why, aside from the children, even teenagers, adults or I may say the whole members of a family would love to come and eat at Jollibee. The company did well with its mission and its existence is really worth it. However, Jollibee’s vision statement is doing well too. With Jollibee’s rapid growth, it had reached Filipino workers in some other part of the world like United States and Hong Kong. Jollibee then offers Filipino foods instead of the usual menu such as burgers and fries so that Pinoy customers will overcome their loneliness of being far from their country land where their love ones are. The company did a great job because Jollibee is well-loved by the Overseas Filipino Workers (OFW) until now. So as to compare with any other top brands, Jollibee emphasized ‘’happiness’’ that made them as one of the leading fast food chain in the Philippines.

Free Essays on Stimulation

â€Å"Promises To Keep† â€Å"Promises to Keep,† written by Katherine Karr offers encouragement and advice to families who have to put loved ones in nursing homes. Few are prepared for the shock of the placement into the institution, and families are not aware of the emotional effort needed to put forth so that that elderly feel comforted and maintain dignity throughout this vital change. Katherine explains the process through first hand experience with her grandmother. These care facilities provide the duty of looking after elderly persons who can no longer take of themselves or by their family. The role of families in nursing homes should be to â€Å"oversee and share equitability in the nursing home experience† by working cooperatively with staff. Yes, this staff is genuinely nice but they are paid to be like that, nothing can replace love between family members. The family must find the right nursing home by determining the amount of financial resources available, which will determine the status of the nursing home. The five methods of financing nursing homes are personal financial resources, private insurance, veteran’s benefits, Medicare, and Medicaid. Guidebooks usually help a family determine this. From here on you must place the elderly person’s needs above your own to ensure them dignity and care. Karr’s grandmothers life was dedicated to family caring until it came time for the family to care for her. The last years spent in a nursing home were unexpectant to her grandmother but accepted due to her age and family devotion to comforting her. Nursing homes receive a lot of bad press, but efficiency and care should be an obligation. What Karr learned from this was that â€Å" the special emphasis on the emotional, physical, mental, and spiritual needs of a fragile population need to be addressed and she hopes this book will help future people faced with the challenges of nursing homelife.† Deterioration of the elderl... Free Essays on Stimulation Free Essays on Stimulation â€Å"Promises To Keep† â€Å"Promises to Keep,† written by Katherine Karr offers encouragement and advice to families who have to put loved ones in nursing homes. Few are prepared for the shock of the placement into the institution, and families are not aware of the emotional effort needed to put forth so that that elderly feel comforted and maintain dignity throughout this vital change. Katherine explains the process through first hand experience with her grandmother. These care facilities provide the duty of looking after elderly persons who can no longer take of themselves or by their family. The role of families in nursing homes should be to â€Å"oversee and share equitability in the nursing home experience† by working cooperatively with staff. Yes, this staff is genuinely nice but they are paid to be like that, nothing can replace love between family members. The family must find the right nursing home by determining the amount of financial resources available, which will determine the status of the nursing home. The five methods of financing nursing homes are personal financial resources, private insurance, veteran’s benefits, Medicare, and Medicaid. Guidebooks usually help a family determine this. From here on you must place the elderly person’s needs above your own to ensure them dignity and care. Karr’s grandmothers life was dedicated to family caring until it came time for the family to care for her. The last years spent in a nursing home were unexpectant to her grandmother but accepted due to her age and family devotion to comforting her. Nursing homes receive a lot of bad press, but efficiency and care should be an obligation. What Karr learned from this was that â€Å" the special emphasis on the emotional, physical, mental, and spiritual needs of a fragile population need to be addressed and she hopes this book will help future people faced with the challenges of nursing homelife.† Deterioration of the elderl...

World Civilizations Essays

World Civilizations Essays World Civilizations Essay World Civilizations Essay Ancient world civilizations date back from 3500-500 BC. Some of the early ancient include Egypt, the Roman Empire, the Baghvad Gita, Mesopotamia and Deities of Warriors to mention a few.. Research conducted by scholars indicate that civilizations did not begin in the west as most people believe. As a matter of fact ancient civilization began from the northern desert and the Mediterranean regions. Civilization was not an event but a process. It therefore did not happen spontaneously but took length of time.There are various ancient civilizations as already mentioned which include Egypt, Mesopotamia, Warriors and Deities in the Near East, India’s Beginnings, Ancient China among others.   This paper focuses on each one of them analyzing how each was established.The history of ancient Egypt was characterized by fascination. Egypt is actually of the ancient establishments that may be said to have been rich in civilizations.   Some of the memorable fascinations that characterize Egypt’s civilization included; the pyramids, the sphinx, Chariots of the Gods, writings wall paintings and a whole lot of works of art.   These among others help us understand the style and way of life in ancient Egypt including their way of life. The geographical location of Egypt is north eastern of the African continent. It took slighting above 300 years.   Civilization of ancient Egypt was also characterized of control of resources both human and natural.   Other activities included irrigation, mining of minerals, trade and military ventures.Mesopotamia is also another ancient civilization whose geographical location is between two rivers known as Tigris and Euphrates.   Mesopotamia is actually said to be the first world civilization among all other ancient civilizations.   Some major activities that characterized ancient Mesopotamia included construction of levees to control destructive flooding.   Irrigation using canals was also very common.   History ha s it that the southern part of Mesopotamia came to be known as Sumer and thus the residents were known as Sumerians.   The Sumerians had civilized systems of administration where they organized themselves in city states.   Their place of worship was known as Ziggurat and only priests were allowed since it was a sacred place.   Every city state had at lease one temple.   Other characteristics of ancient Mesopotamia included was an ancient form of writing known as Cuneiform and Stylus which was instrument made from reed which they used to write. Young boys also attended a school known Edubba after which they graduated to scribes.Also classified among the ancient world civilizations is China whose history of establishment dates back to 15th century BC.   The major characteristic of this ancient civilization is the writings which looked like turtle shells. However China is known to have experienced political instability. This may have been as a result of the various dynasties that constituted the whole Kingdom.   Originally ancient China was made up of city states which later grew to dynasties.   China administration was based on dynasties until recently.In the Near East the Major characteristic was warriors and Deities.   The warriors were considered stronger active and more hardworking than other people.   There were gods who facilitated the success of war. In conclusion every ancient civilization had some features which characterized its establishment.   However, as noted all civilizations took quite a process.   All civilizations have however changed and most of them are now modern.

War on Terror Essay Example | Topics and Well Written Essays - 750 words

War on Terror - Essay Example One of the most negative instances of the "War on Terror" occurred at Abu Ghraib prison in Iraq, as the reader finds out in John Barry, Mark Hosenball and Babak Dehghanpisheh's "Abu Ghraib and Beyond;" many detainees, suspected terrorists, and Taliban fighters, were tortured by U.S. soldiers in an effort to extract information. The instances of torture were photographed and eventually made their way to the press and widespread viewing around the world. In the ensuing session of finger-pointing as to who was responsible, the soldiers who committed the acts claimed to have been told to do so by their superiors; their commanders denied having instructed them to humiliate the prisoners and torture them. The end result was that the soldiers were punished, Donald Rumsfeld's credibility was decimated, and the Islamic world became enraged at the American treatment of the prisoners. The names of the worst "interrogators" are given in the article, for they often stripped and tortured the inmates, rather than simply interrogating them. It is commendable that the article is not written in a way that condemns Lynndie England (one of the stars of the illicit torture photographs), but it points the blame higher to military officials, with being overt in doing so. Given the timing of the article (soon after the torture incidents, in the spring of 2004), the authors of the article show quite a bit of restraint in reporting the events at Abu Ghraib. Unlike most of today's reporting, the article is written in a matter of fact manner, without a lot of the leftist rhetoric found in today's reporting of the war (or anything having to do with George W. Bush). Additionally, it should be noted that in 2004, it was considered un-American to take the U.S. military to task on their behavior in the Middle East. This article shows a great deal of bravery by the authors, for the res ponse to the piece could have been quite negative.

Anode materials in Li-ion batteries Research Paper

Anode materials in Li-ion batteries - Research Paper Example Moreover, future development requires different ways of improving the anode materials which shall be discussed in this paper. The paper would be of prime importance for engineers and electronic professionals dealing in Li-ion Batteries whereas it will also benefit other researchers and people who are interesting in learning about the anode materials. Description Li-ion Battery is also known as Lithium ion battery which is primarily used as rechargeable support to different electronic devices. Currently its market sell is around 11 billion which is expected to reach 60 billion by 2020 (Li-ion batteries). Due to the technological advancements human lives are now prominently dominated by electronic gadgets and other devices. These portable electronic items require immense support of rechargeable batteries and hence Lithium ion Battery performs a very crucial role in the technological development. However, these batteries are associated with another important factor which directly impact s their performance and efficiency i.e. the properties of Anode materials used (Li-ion batteries). Source: Futurity 1 Li-ion batteries function on the basis of discharge and recharge of lithium ions. When Lithium ions are transferred from anode to cathode the Li-ion battery discharges. Subsequently it is attached to a socket in order to recharge the ions which now travel in opposite direction i.e. from cathode to anode. The property of materials used in anode substantially affects the capacity and performance of the battery. If some lapses occur in the performance of batteries then particular anode materials are replaced with substances having more capacity, density, battery life cycle, life span of the charge etc. (Li-ion batteries). The chemical reactions taking place in Li-ion batteries are presented below: Complete reaction in a cell of Li-ion Battery At Anode At Cathode The following diagram depicts the Li-ion battery in a functioning state and the movement of ions can be close ly observed. Source: Nexeon 1 Properties of Anode Materials Different anode materials are used in Lithium batteries depending upon the requirement of chargeable devices. The selection of material is further associated with the capacity constraints and the overall life of the battery. Graphite is commercially used in Li-ion battery. The first generation of Li-ion batteries was primarily operated with graphite anode material because it was found beneficial in placing the Lithium ions in to variable layers. Later on these materials were changed due to the limited capacity of graphite to store charge i.e. 300mAhg-1 (Li-ion batteries). Extensive research was conducted so as to identify other suitable materials which could be placed at anode and consequently silicon was examined to be more productive than graphite. Silicon gives the maximum gravimetric capacity while increasing the battery life. The volumetric capacity of anode significantly enhances with the insertion of lithium ions tak e in to the silicon material (Li-ion batteries). When a Li-ion battery is charged which is primarily designed with silicon anode material then the lithium ions enter the silicon ions subsequently increasing the volume by 400%. On the other hand when the battery discharges the lithium ions are removed from silicon material hence decreasing the overall volume. Although silicon has found to be more efficient than the graphite anodes but the continuous contraction and expansion ultimately causes

Evaluation of a Weight-Loss Plan or Program Assignment

Evaluation of a Weight-Loss Plan or Program - Assignment Example SENSA is a product that you sprinkle on your food prior to eating. It works on the concept of smell, triggering the brain that you have had enough and making a person want to eat less. It is advertised as containing no stimulates or diuretics. It is made up of only FDA approved ingredients and is said to keep the food cravings and the feeling of hunger away (http://dm.trysensa.com). One of the concepts is to make bland food taste better making it more appealing for people to eat (www.sciencedaily.com). This is supposed to cause people to eat healthier because SENSA makes the food taste better. The research done on this product, through clinical trials, shows that SENSA users average 30 pounds of weight loss as compared to control groups who only lost two pounds over six months (http://dm.trysensa.com). However, there is some question about the credibility of the study that was conducted. Other researchers question how the participates were selected and the range of weight that was actually lost by the participants (Woolston, 2011). Another concern, stated by Alan Hirsch, MD, the director of the SENSA study, is that the amount of food that the participants ate was not tracked (www.sciencedaiy.com). The program is flexible in that the product can be put on any food that a person wants to eat. It is easily transported, so it can easily fit into the most active person’s lifestyle. It is simple to use in that anyone can sprinkle the product on their food no matter if they are eating at home, at a party, at a business function or at a restaurant. The product itself does not provide variety, but the user can eat any food they want, thus getting all the variety they desire. A downfall to SENSA is that there is not a plan for maintenance after the initial weight los. In fact, no where on the SENSA website promoting their product is maintenance mentioned. Their focus is simply on losing weight, not

Counseling African Americans Essay Example for Free

Counseling African Americans Essay Sue and Sue’s Chapter 14 Counseling African Americans spends a great deal of effort exploring cultural particulars and corresponding clinical implications while working with African Americans; factors such as family dynamics, educational orientation, spirituality, and the pressures and stress of racism and marginalization. This offered me perspective through a lens much broader than my own somewhat narrow, predominantly white, and fairly privileged way of relating to the world. Before understanding culturally appropriate interventions, one must have an understanding of the cultural context or the cultural word of an individual. For me, this first means that differences must be noted, either literally in relationship with the African American client or simply as a clinical observation I make on my own. Of course the difference in the two will depend on the client, context, and general relevancy in the moment. In my own experience, noting racial difference aloud with a client has been most helpful in that it gives permission for the potentially â€Å"taboo† topic of race and differences to be considered, brought into the space at a later time, and even into the forefront of consciousness. Apart from the explicit therapeutic relationship, noting difference is a personal reminder that I am no expert on anyone’s experience but my own, I may make mistakes (and probably will), I should steer clear of assumptions, it’s ok to be curious, and to do my homework. Once a general understanding of differences is established, then one can begin to consider appropriate therapeutic interventions. Let’s take the issue of racism and discrimination; the byproduct of these atrocities oftentimes manifests as defense and survival mechanisms in Black Americans. Which can lead to a general mistrust or as it’s stated (by Sue and Sue) a â€Å"healthy cultural paranoia†, as a way of coping. This mistrust can be of individuals, entire races of people, the government, social service providers†¦ With this in mind, it’s important to determine what the client’s feelings and understandings about therapy are. To touch base and explain what kind of therapy I engage in, how it can be helpful to them, and what can be expected of our time together. Hopefully this will help to assuage uneasy feelings of fear of the unknown or mistrust, as well as set up a foundation for a healthy therapeutic alliance. Although Sue and Sue’s Afrocentric perspective can be helpful it can also simultaneously be viewed as reductive. It’s important not to discount individual differences by universalizing traits of African Americans. Self cannot be defined as a unitary concept evolving from a single defining variable, such as race or gender (Williams, 1999). For instance, not all women are nurturing, caring, and relational. Similarly, not all African Americans possess an African ethos of communalism or spirituality. Race, class, sexual orientation, and gender are all complex interactive components that make up the self. To approach a client through the lens of only one of these variables, means potentially silencing a central component of their identity. Additionally, it is also necessary to consider an internal state without regard to the social demands of each variable. Collectively, these considerations can aide to a more holistic view when working with African American clients. Part Two After spending a year in practicum at the SF county jail, I feel as though I’ve had a fairly decent introduction to working with African American females. When I began practicum I had had very little training in diversity or cross-cultural counseling. Turns out that a year in the jail was one large training in diversity and cross-cultural counseling! Now I’m able to pin my personal experience against the readings and gauge my success as a culturally competent therapist. When assessing my strengths, I find that I possess a keen and tremendously empathic understanding of how the stress of racism, sexism, and oppression can manifest in African American women. Oftentimes the byproduct of this stress is what brings the individual to jail. As a clinician, I can confidently say that I am able to enter the therapeutic relationship with a greater capacity for empathy because of this understanding and build a strong alliance as an ally as well as a therapist. I’m not afraid to make mistakes and have no attachment to being â€Å"right†; these qualities will only support me as a clinician. In addition, my upfront demeanor and willingness to self-disclose have had a remarkable impact on the therapeutic relationship. My empathy is strongly with women and their plight of identifying and addressing all the â€Å"isms† that stand between them and equality, wholeness, and health. Frequently, those â€Å"isms† are at the hands of men and I certainly have a bias towards this, and towards men in general. It’s no accident that I spent an entire year of practicum working solely with women; although it wasn’t a conscious choice, I believe on some level I chose not to work with men. I have incredible biases towards men as perpetrators and oppressors and men and their privilege, African American men as well as Caucasian. These biases keep me terrified at the thought of working with male clients. I imagine heaps and heaps of countertransference between male clients and myself; countertransference that is full of pain and rage. I’m not sure that I have much to offer men inside the therapeutic space. I don’t believe this to be my â€Å"final answer†, I just know that I have some work to do around my relationship with men before I make the leap of working with them in such sacred space. Essentially, it all comes down to two core qualities- and they are humility and flexibility; humility in all that I think I know and the flexibility to shift or discard that knowledge. My experience of working with, knowing, and reading about African American culture, difference, and oppression may or may not serve me as a therapist at any given moment. What works for and makes sense in the context of Client A, may not be so for Client B, and vise versa. Although it is crucial to have fundamental knowledge of the legacy of oppression against African American people and to consider factors such as interdependence, collectivism, and emotional vitality as presumed long- standing black personality traits, I must also be able to draw connections between those factors and the individual experience- much like the womanist techniques mentioned in Carmen Braun Williams’ article African American Women, Afrocentrism and Feminism: Implications for Therapy. As a therapist, I am responsible for guiding and supporting the client in making the shift from object to subject; transferring ownership of self from one whose self is externally determined to one who is self- determining (Freire, 1990). And practice practice practice, with an open heart, ears, and mind. References Braun Williams, C. (1999). African American women, afrocentrism and feminism: Implications for therapy. Women Therapy, Vol. 22(4) 1999. Freire, P. (1990). Pedagogy of the oppressed. New York: Continuum. Sue, D. Sue, D. (2008). Counseling the culturally diverse: Theory and practice, Chapter 14.

Assertiveness and Effective Leadership

Assertiveness and Effective Leadership ASSERTIVENESS AND EFFECTIVE LEADERSHIP By Joseph Santora This article deals with the study of the right level of assertiveness that should be use in having an effective leadership. These are the key points that I observe with this reading: Leaders should have managerial competencies in order to be successful in any organization, one of these characteristics that people are looking in good managers is his/her assertiveness. The connection between leadership and assertiveness isnt that clear, there have been studies from the past regarding the relationship of leadership and assertiveness. Studies shows that there are certain levels of assertiveness that should be use in different situations in   order to become an effective leader. On the first study, assertiveness was not consorted with leadership strength but rather it was considered as a weakness of a leader. Regardless of the level of assertiveness used, whether it is low assertiveness or high assertiveness, both were considered as weakness of a potential managers. On the second study, it was viewed that people with moderate and low levels of assertiveness are much appreciated when it comes to conflict management and their influence to other, rather than people with high level of assertiveness, wherein they are still viewed as least effective leaders. The third study conducted focuses on older managers and the result is leaders with too low in assertiveness were seen as weak for getting things done but are successful with their social relationship in the organization, while leaders with high level of assertiveness may be able to get things done but suffers his/her social life at work. Though there are a lot of suggestions, the conclusion to this study is having a moderate level of assertiveness is more likely to be effective in leadership both in social and organizational goals. However, they should be flexible on the level of their assertiveness depending on the demand of certain situations. How can you make use of the article in your daily life? For me, assertiveness in my life means being aggressive and fierce in getting things done or in any circumstances. I think I can relate the level of assertiveness in my daily life as a spouse. Being a wife to my a bit temperamental husband, where his mood swings were kinda unpredictable, I have to make sure of the right level of assertiveness to apply in dealing with him especially when problem comes to avoid CHAOS. LEADERSHIP STYLES AND CONFLICT MANAGEMENT STYLES OF EXECUTIVES By S. Limbare The study deals about the relationship between leadership styles and management styles of executives, here are the list of key points that I have taken into about what the article wants to convey. Leadership is basically the ability to influence others to direct them in attaining specific goals, moulding their attitudes and behavior, and motivating them. There are eight different styles of leadership according to Reddin (1970) and these are the following: Deserter Leadership style means uninvolved or passive, who allows things to just happen and accept what other people would do without trying to change them. Missionary style of leadership is primarily interested harmony and would avoid any conflict as much as possible. Autocrat leadership style shows no confidence and lack concerns to others. And just interested in getting the job done. Usually self centered kind of leadership where it keeps all the control of the org within himself. Compromiser style of leader is a poor decision maker, who would easily give up on something in order to end an argument or dispute. Bureaucrat is normally based on following the rules and procedures and control the situation for their own sake. Developer leadership style based his trust on people and is mainly concern in developing them as individual goal setter. Benevolent autocrat knows exactly what he wants form people and the situation and knows how to get things done in his own way without causing resentment. Executive is a good motivator who sets high standards treats everyone differently and prefers team management. There are four main avoidance styles of conflict management at preventing or postponing conflict in different ways and these are: Resignation the extreme avoidance adopted in helpless situations. Wedrawal getting away with conflict. Defusion the style that buys time or delays the dealing with conflict. Appeasement style means agreeing temporarily with the group not because it is convinced but just to avoid conflicts. There are four approaches modes or styles that are used in dealing with conflict and finding a solution and these are: Confrontation is use to fight out an issue to get a solution in favor of one side. It is often adopted by management and may involve coercion and likely to fail in having solution. Compromise process of sharing the gain without resolving the conflict. Arbitration where a third party is sought to assess the situation and provide solutions. Negotiation jointly discussion in dealing with the problem and finding solutions. Different studies were made and same findings are missionary style of a leader was the most preferred and deserter leader was the most rejected. And that appeasement management style was the most preferred style in dealing with conflict. The modes and styles of conflict management and managerial leadership style of managers By khan Key points from the journal reading: Conflict in an organization is inevitable, because it is made up of individuals or group that affect one another with their actions. It can involve incompatible differences between parties that would result to opposition and violation of rules and procedures. Conflict signifies commitment, involvement and caring. In this study there are five styles of conflict management, these are: Competition, the use of this style in dealing with the conflict solution is the attempt to affect very strongly the opponent by the use of formal authority, power or threats. Collaboration is mutual problem solving, where parties are face to face in discussing the issues. It is frequently viewed as a win approach because the solution is sought by all the participants for their advantages. Avoidance a situation where one party avoids the other to prevent demonstration of disagreement, it is either withdrawal or suppression. Accommodation it is viewed as a self-sacrificing behavior, where one party puts the other partys interest first. Compromise is created when each party gives up something to come up with the solution. There are different kind of leadership style that was tackled in this journal these are: Concern for people leaders considers the needs of their members. Concern for production leader emphasizes high productivity, organizational efficiency in deciding how to complete the task. Country club leadership high people but low production because people operates under the assumption that as long as they are happy and secure they will work hard. The direction and control of the org suffers. Produce or perish leader also known as authoritarian or compliance leaders, strict rules, policies and views punishment to motivate the employees. Viewed as high production but low in people. Impoverished leadership it is a low production and low people approach and most ineffective. Middle of the road leadership medium production and medium people where leaders settle for average performance. Team leadership according to Blake mouton this is the pinnacle of managerial style. Where leader stress the production needs and people need equally high. In their analysis, it is revealed that most managers used the accommodating and collaborating conflict management mode to handle issue in an organization. Conflict management, efficacy, performance in an organizational team By s. alper Key points of the article: In a traditional hierarchical organizations, employees are expected to inform their managers or supervisors of problems and conflicts and abide by their decision. In organizations that use teams, employees are supposed to resolve problems and conflicts by themselves. There are some theories that argued that employees will work more effectively when they are in control of their own internal functioning and work coordination without eternal supervision. Employees are expected to resolve issues around their personalities, work roles and habits, production procedures and quality of work to best way to complete the task. Individuals who believe they can perform needed actions exert effort are productive than those with little efficacy are unproductive and fail to take initiative to contribute to the organizations. Group efficacy have important effects on team performance. Conflict is central to organizational groups that is why conflict efficacy may contribute significantly to the team overall performance. With low levels of efficacy the teams are unable to perform effectively. Conflict efficacy the belief of team members that they could successfully manage different conflict situations. Some studies support that competitive conflict has a largely negative impact on conflict efficacy. Teams that relied to competitive conflict were found to have exhibit low levels of conflict efficacy and reduced group performance. Organizational teams that rely on cooperative approaches to conflicts appears to be good candidates in working effectively for the organization because of their autonomy. Organizational teams do not improve by themselves, teams are not expected to automatically feel empowered and confident to deal with conflicts in any situation. Empowering them and giving them the proper enhancements to manage conflict would definitely give them the positive attitudes to do the work effectively and resolve conflicts. The critical role of conflict resolution in teams: a close look at the links between conflict type, conflict management strategies and team outcomes.

Emersons Essay - Nature :: Emerson Nature Essays

Emerson's Essay - Nature Emerson's essay, Nature is essentially one that seeks show a new form of enlightening the human spirit and urges the establishment of a stronger link between man and the Universal Spirit through. Emerson sees nature as this inspiration to people and catalyst for a deeper understanding of the spiritual world. In the opening paragraphs of his first chapter, Emerson finds that nature, like stars is always present and creates a reverence in the observer, but is also always inaccessible (14). Emerson also brings forth the idea that not everyone can really observe nature, but one must have the correct mental/spiritual state, as a child might. He discusses the improving aspects one can find in nature - youth, reason, and faith. Intrigued by visual perceptions, he claims that he looses contact with everything but nature becomes a 'transparent eye-ball' and feels that "I am part or parcel of God" (16). Emerson's emphatic words are perhaps the best description of the enthralling emotions of a 'sublime' experience as possible. Throughout the other chapters, Emerson explores the idea of nature as instructor to man and how man can learn from nature. He repeatedly says that nature is a divine creation of God and through it man can learn to be closer to god. However, despite the reverence, awe, and prerequisite mental status, he also presents the concept of nature being 'below' and man on a 'Scala Natura ' of sorts. Although man seen as connected to and part of nature, for he questions if we can "separate the man from the living picture" of nature (26), he finds that nature is nothing without human interpretation because "All facts in natural history taken by themselves have not value . . .. but marry it to human history, and it is full of life," (33). However, there appears to be some more complicated interactions between nature and humans because human language, arguably one of the most important inventions/discoveries in our history is immediately dependent on nature (35). In a chapter titled Di scipline, Emerson states that 'nature is thoroughly mediate. It is made to serve," (45). Emerson believes that the human form is superior to all other organizations which appear to be degradations of it (50).